Michelin Is Once Again the World’s Most Valuable and Strongest Tyre

Michelin has retained its position as the world’s most valuable tyre brand for the ninth consecutive year, increasing its brand value by 17 per cent to USD10.3 billion.

This is according to a new report from Brand Finance, the world’s leading brand valuation consultancy.

Michelin has also retained its position as the world’s strongest tyre brand, achieving a BSI score of 93.2 out of 100 and remaining the only tyre brand globally to earn a AAA+ brand strength rating. This achievement also saw Michelin become the strongest French brand in 2026 and enter the world’s top 10 strongest brands across all sectors for the first time.

Bridgestone remains the world’s second most valuable tyre brand, with its brand value increasing by 6 per cent to USD8.8 billion. Continental Tyres retains third place at USD3.9 billion.

Together, the world’s top 25 tyre brands are now worth a combined USD42.3 billion, up 9 per cent year-on-year despite ongoing geopolitical uncertainty, supply chain disruption and intensifying competition across the sector.

Giti is the fastest-growing tyre brand in 2026, with its brand value increasing by 38 per cent to USD1.5 billion, while China’s Sailun is close behind with 37 per cent growth to USD1.2 billion. Several other Chinese brands, including Linglong, Triangle Tyre, Sentury Tire and newcomer Double Coin, also continue to strengthen their international presence.

Meanwhile, Apollo Tyres recorded the largest increase in its Brand Strength Index (BSI) score among the world’s top 25 tyre brands, rising to 80.6 out of 100. This improvement reflects strengthening consumer perceptions, growing brand equity in India and increasing international visibility.

Lorenzo Coruzzi, Valuation Director at Brand Finance, states: “Michelin’s continued leadership demonstrates the enduring value of a strong brand in a highly competitive market. It’s an exceptional performance across key research metrics such as reputation, consideration and price acceptance, reinforcing the strength of its position in major markets worldwide.

“At the same time, the rapid growth of brands across Asia-Pacific such as Giti, Sailun and Apollo shows that competitive dynamics within the tyre sector are evolving quickly, with challenger brands successfully building credibility and market presence on a global scale.”