Regions

3min. read

Automechanika Birmingham 2027 is nearing full exhibitor capacity, with major aftermarket brands confirmed for the event at the NEC on 8-10 June.

3min. read

Bridgestone research highlights a gap between UK motorists’ stated safety priorities and their tyre maintenance habits, prompting calls for regular checks.

4min. read

Prometeon has expanded its commercial tyre portfolio with three updated product lines designed for regional transport and demanding mixed on/off-road operations.

4min. read

Pirelli has introduced the Scorpion Winter 3, a winter tyre designed for SUVs, available in 30 sizes and offering technologies tailored to conventional, electric and plug-in hybrid vehicles.

2min. read

Giti Tire has secured six Volkswagen Group original equipment nominations for its GitiSynergy H3 tyre, specified in size 205/55R17 for models from Volkswagen, SEAT and Skoda.

2min. read

Tyres Europe has joined ACEA and CLEPA in urging EU policymakers to limit the proposed CBAM extension, warning of additional costs and compliance burdens for automotive manufacturers.

2min. read

Tyre Stewardship Australia has welcomed a parliamentary report outlining 12 recommendations to improve the management and recycling of end-of-life tyres in Australia.

2min. read

Michelin has announced the expansion of its agricultural trailer tyre range with the introduction of the new Michelin WORKXBIB.

2min. read

Continental has introduced the ContiGuarantee, a self-registration warranty programme designed to offer financial support against eligible tyre damage within twelve months of purchase.

4min. read

Falken has launched a new all-season tyre, the Falken EUROALL SEASON AS220, as part of its broader winter tyre line-up for 2026-27.

2min. read

Triangle Tyre has earned its second consecutive EcoVadis Gold rating, achieving a score of 85 and placing among the top 5% of companies assessed worldwide. The assessment covers the company’s practices in environmental protection, labour and human rights, business ethics and sustainable procurement.

3min. read

Dunlop is entering the 2026 winter season with a portfolio of winter and all-season tyres for passenger cars and SUVs across the European market. The range includes the Dunlop Winter, Winter Sport 5, SP Winter Sport 4D, SP Winter Sport 3D and All Season 2, catering to a variety of driving needs and weather conditions.

2min. read

Alliance is strengthening its partnership with Kevin Burke Tyres to expand its agricultural tyre dealer network and support farmers and contractors across Ireland. Cathal Murtagh has joined KBT as Commercial Director for Original Equipment and Alliance Aftersales, bringing over 20 years of tyre industry experience to the role.

2min. read

The Dunlop All Season 2 has earned a ‘very good’ rating in the AvD’s 2026 all-season tyre test, scoring 4.37 out of 5 stars. It achieved the best rolling resistance result among the 12 tyres tested and performed particularly strongly in snow and environmental assessments.

1min. read

Linglong Tire has been named among Asia’s 500 most influential brands for the 13th consecutive year. The company highlights research and development, product quality and the use of artificial intelligence in production and marketing as key elements of its brand development.

1min. read

Magna Tyres has launched an enhanced Dealer Portal, giving customers worldwide easier access to its product range, technical information and sales and marketing resources. Dealers can access the platform directly from the company’s website homepage.

2min. read

Apollo Tyres has further strengthened its industrial tyre range with the introduction of the AWE 733 flotation tyre, developed specifically for mobile excavators operating on soft and sensitive terrain.

1min. read

Linglong Middle East Africa (MEA) recently staged its Partner Conference 2026 in El Gouna in Egypt.

3min. read

Continental has launched its new Conti Eco HT 5 trailer tyre which completes its fifth-generation Conti Eco portfolio for freight transport.

2min. read

Overlander Tyres highlights how the APLUS truck tyre range combines competitive pricing with robust casing construction and dependable in-service performance. Regrooving and retreading potential can extend tyre life, offering operators value beyond the initial purchase price.

3min. read

Bridgestone will embark on a new journey as the sole tyre supplier for the ABB FIA Formula E World Championship, the world’s leading all-electric motorsport championship, from the 2026/27 Season.

4min. read

Linglong Tire has been announced as the winner in the value-for-money category of the latest winter tyre test conducted by the Automobile Club of Germany (AvD).

2min. read

Yokohama Rubber has announced it has recently joined PROJECT TREE, an initiative founded by ITOCHU Corporation to promote the sustainability of natural rubber.

2min. read

A new UK-based Oxford Economics study highlights the tyre industry’s dependence on imported materials, growing exposure to imported finished products and the need to retain advanced production and innovation capacity in Europe.

2min. read

Footprint Sheffield has acquired the trading assets of Melco Products Ltd, bringing the century-old Sheffield automotive tool brand into Footprint’s manufacturing operation and securing the next stage of development for its specialist tyre-bay range.

3min. read

Nexen Tire has introduced the N’FERA Sport 2, its latest ultra-high-performance summer tyre and the successor to the highly successful N’FERA Sport.

2min. read

WESTLAKE concluded its participation at IAA Transportation 2026, where the brand showcased its latest Gen II commercial truck tyre developments together with its partners Interpneu and Pneuhage Fleet Solution.

2min. read

BKT Tires will be exhibiting at MMH 2026 in Seville for the sixth edition of the international trade show for the mining industry.

2min. read

Linglong Tire is further advancing its international growth strategy with the formation of Linglong Tire Egypt Co Ltd, as part of the Shandong Linglong Tyre Co., Ltd. Overseas (Egypt) Investment and Construction Project.

2min. read

Triangle Tyre will continue to build its presence in the European Off-the-Road (OTR) market through its participation in the Le Dig Tour Lyon 2026 event, taking place on 24–25 September in Saint-Bonnet-de-Mure, near Lyon, France.

1min. read

Yokohama Europe has announced the appointment of Giuseppe La Iacona, who joined the company on September 15, taking on key leadership responsibilities aimed at supporting Yokohama’s continued growth and consolidation across the European market.

2min. read

Maxam Tire has launched the MS963R RowXtra, a VF radial implement tyre with steel belts aimed at balers, hay mergers, seeders and similar trailed equipment.

2min. read

The authentic industry setting of a quarry provided the launch platform: PRINX is now supplying the OTR tyres unveiled at Steinexpo 2026 to its dealer network. With these Off-The-Road models, PRINX is expanding its European product portfolio into a new segment.

1min. read

Nokian Tyres introduces the new Nokian Tyres Powerproof E, a premium summer tyre developed for the needs of modern drivers in Central and Southern Europe. The tyre's key achievement is its A-class rating in all three EU tyre label categories: rolling resistance, wet grip and external rolling noise, across the entire product range.

3min. read

Prometeon Tyre Group has announced the strengthening of its fleet and dealer support with a major upgrade to Pro Management, its centralised tyre management platform, designed to reduce administration, speed up workflows and improve visibility for transport operators.

2min. read

Michelin’s latest generation construction tyres are now available as original equipment fitments on selected vehicles in the MAN Truck & Bus UK product range.

1min. read

For the six months ending 30 June 2026, Prinx Chengshan has announced total revenue of RMB5,786.3 million, a 1.4 per cent increase year-on-year. Gross profit rose 2.9 per cent to RMB975.0 million, with the margin inching up to 16.9 per cent.

2min. read

Following an official tender procedure conducted by the FIA, Goodyear has secured a new long-term extension of its partnership with the Fédération Internationale de l’Automobile (FIA) and Automobile Club de l’Ouest (ACO), confirming its role as exclusive tyre supplier for the FIA World Endurance Championship (WEC) LMGT3 category until at least 2032.

3min. read

Leading speciality tyre manufacturer, MAXAM, has recently opened its own dedicated UK warehouse to provide customers with Off-the-Road (OTR) tyre services.

1min. read

Linglong Tire has announced it will remain the Official Tyre Partner of Chelsea FC in the 2026/2027 season.

2min. read

Olam Agri has announced the completion of its acquisition of Asia Africa Rubber Industry S.A. (ASAF), which expands the company’s rubber processing capacity in Côte d’Ivoire and enhances its ability to meet rising global customer demand for responsibly sourced natural rubber.

1min. read

Magna Tyres Group has appointed Arnold van Woerkum as Chief Financial Officer (CFO), strengthening the company’s leadership team as they prepare for further international growth and future acquisitions.

2min. read

Prometeon Tyre Group, a global manufacturer of tyres for the commercial, agricultural and OTR sectors, has announced the continuation of its long-standing technical partnership with Czech rally truck manufacturer MM Technology, with Prometeon tyres being fitted to the new MMT EVO5 Dakar Rally truck.

3min. read

Westlake intend to showcase its latest commercial truck tyre developments at the IAA Transportation 2026 Show from 15-20 September in Hannover, Germany.

2min. read

Apollo Tyres has launched a new truck-bus radial (TBR) tyre, Endutrax MD HD, specifically designed for mixed-service applications involving rigid tippers operating across highways and challenging off-road terrains in India.

1min. read

Toyo Tire Corporation has confirmed that its partnership with Mitsubishi Corporation has ceased. Mitsubishi is no longer a major shareholder after tendering its entire holding through a treasury share buyback, ending its status as the company’s largest shareholder.

5min. read

Automechanika Frankfurt 2026 opens today, 8 September. Around 4,400 exhibitors from more than 80 countries are taking part in this year’s edition of the leading international automotive aftermarket trade fair.

1min. read

Fennell Tyres International, part of the Magna Tyres Group, has expanded its operations in south-western Australia through the acquisition of Bunbury’s Tyre Specialists.

1min. read

Apollo Tyres has confirmed that its wholly owned Dutch subsidiary, Apollo Tyres (NL) B.V. (ATNL), has officially ended tyre production and related operations at its manufacturing facility in Enschede.

3min. read

PRINX Europe will showcase its XELERA truck tyre range and X-Chip digital solution at IAA Transportation 2026 in Hanover. The company will focus on solutions designed to improve fleet efficiency and reduce operating costs.

2min. read

The 21st China International Tire Expo – CITEXPO 2026 – has opened in Shanghai. The event runs from 2 to 4 September and is an important meeting point for representatives of the international tyre industry. We invite you to take a look at our first photo report directly from the exhibition halls.

2min. read

Following the successful co-location of TyreXpo Asia and AutoMROtive in Bangkok, Thailand, in May 2026, the two events will return to Singapore from 17th to 19th March 2027 at Sands Expo & Convention Centre.

2min. read

Vaculug has introduced its latest tyre innovation which has been specifically engineered to meet the unique demands of Electric Refuse Vehicles (ERVs).

2min. read

Apollo Tyres has recently introduced the Vredestein Superpasso Pro Cotton, an all-new road bicycle tyre developed for elite-level road racing and competitive time trials which becomes the new flagship of Vredestein’s road bicycle tyre range. The tyre is now available in tubeless-ready and tube-type models in 28 mm and 30 mm sizes.

2min. read

The Latin Tyre & Auto Parts Expo, the largest auto parts, lubricants, and tyre expo in Latin America, successfully concluded its 16th edition, held August 12–14, 2026, at the Panama Convention Center in Panama City.

2min. read

Balkrishna Industries Ltd (BKT) has unveiled a distinctive brand installation at Mumbai International Airport Limited (MIAL)’s T2 Elevated Road Underpass.

2min. read

The recent 5th International Green Zero-Carbon Festival & ESG Leadership Summit in Shanghai named Triangle Tyre the winner of the “2026 Green Development Model Enterprise Award” in recognition of the company’s long-standing dedication to green development, comprehensive sustainable operation system, and mature ESG governance capabilities.

2min. read

ALLDATA Europe, the leading provider of original vehicle manufacturer (VM) information for the automotive aftermarket, will attend Automechanika Frankfurt 2026, where it will highlight the latest developments across its repair, diagnostics and servicing information platform.

2min. read

Clarios, a global leader in advanced low-voltage energy storage solutions, has confirmed the presentation of a new service for the Independent Aftermarket (IAM) under its VARTA Automotive brand at Automechanika Frankfurt 2026. Vehicle-specific installation manuals for batteries in heavy commercial vehicles are available immediately in the VARTA Partner Portal.

2min. read

Nexen Tire has announced a series of leadership appointments across its European organisation that reinforces the company’s commitment to strengthening its market presence, enhancing customer focus and driving sustainable growth throughout the region.

2min. read

The Falken Ziex ZE320 has won the 2026 Auto Express summer tyre test ahead of several other premium, mid-range and budget tyres.

2min. read

Giti Tire has recently added two new 19-inch sizes to its popular Giti GTR955 Combi Road range, with both tyres featuring a Load Index of 164 for modern high-volume trailer applications.

2min. read

Brazil-based Vipal Rubber recently exhibited at the Transport Show Truck & Bus Brno 2026, at the Brno Exhibition Centre (BVV) in the Czech Republic.

1min. read

Netherlands-based VMI has been awarded the EcoVadis Platinum Medal, the highest distinction in the globally recognized sustainability assessment. This achievement places VMI among the top 1 per cent of companies assessed worldwide, based on performance across environmental stewardship, ethics, labour and human rights, and sustainable procurement.

1min. read

Maxam Tire has announced the expansion of its MS501 MineXtra range with the introduction of the new 50/65R51 size.

1min. read

Nexen Tire has confirmed that it will be supplying its N’Fera Sport as OE tyres for the new Audi A6 premium saloon. The tyres will be fitted in both 18- and 19-inch specifications.

2min. read

Longxing Technology Group, a leading Chinese carbon black supplier, has commenced deliveries on an initial order of nearly 10,000 tonnes of its sustainable products to a well-known European tyre producer.

1min. read

Linglong Tire joins the GDSO (Global Data Service Organization for Tyres and Automotive Components) as the fourteenth Member and the first Chinese tire manufacturer as a Full Member.

2min. read

Hankook Reifen Deutschland GmbH has announced the realignment of its sales structure. By adapting responsibilities, the company is creating the conditions for even more efficient customer service, faster decision-making processes and stronger integration of the individual business units.

2min. read

Leading supplier of automotive accessories and private labelling manufacturing, Simply Brands, is anticipating significant opportunities from exhibiting at Automechanika Frankfurt 2026 as it continues its European expansion programme.

2min. read

Goodyear Racing has been awarded a renewed three-star rating in 2026, the highest level of recognition within the Fédération Internationale de l’Automobile’s (FIA) Environmental Accreditation Programme (EAP), reflecting best-practice environmental management across its racing operations.

2min. read

Kumho Tire announced that it has signed an agreement to become the official tire partner of Polish football club Górnik Zabrze.

3min. read

Hoosier Racing Tire has unveiled the new ECE R117-approved TrackAttack Pro during a launch event held at Circuit Meppen in Germany. Designed for drivers seeking exceptional performance on both road and track, the new tyre combines the company's motorsport heritage with everyday usability while meeting ECE R117 requirements for street use across European markets.

2min. read

Liberty Tire Recycling, a portfolio company of I Squared Capital, has announced an expansion of its Gulf Coast operations through the acquisitions of All American Tire Recyclers, Colt Tire Recycling and Genan. The acquisitions enhance Liberty’s rubber recycling capacity, tyre collection and processing capabilities across Texas and Louisiana, strengthening its North American tyre recycling network.

2min. read

Titan has launched the Titan ForestEdge tyre line, engineered for the rigorous demands of modern forestry operations. The ForestEdge range expands Titan’s forestry product portfolio and complements its Goodyear Logger Lug line.

2min. read

The Tire Industry Project (TIP) has announced that the Thailand Automotive Tyre Manufacturers Association (TATMA) has joined as its ninth affiliate member, extending TIP’s network into Southeast Asia.

3min. read

Transense Technologies has announced the appointment of Hamaton and Tyresure as their preferred distributors for its Translogik tyre inspection tools and TireTask tyre management platform across Europe and the Middle East.

2min. read

What does the partnership between Pronar Wheels and TVS Eurogrip look like in practice? The answer can be found at the Pronar Exhibition Centre in Siemiatycze (Poland), where visitors can see machines fitted with complete wheel assemblies from both manufacturers.

2min. read

Since launching its proprietary ATHOS truck tyre brand in 2008, Hämmerling has established itself as a reliable and successful player in the European commercial vehicle tyre market. Backed by decades of experience in the original equipment (OE) sector and long-standing partnerships across Europe, the family-owned company continues to invest in sustainable growth and future-oriented innovations.

4min. read

Bridgestone’s new Total Cost of Ownership (TCO) platform attracted strong interest at this year’s Road Transport Expo (RTX), with fleet operators visiting the stand to see how tailored data insights could support more efficient fleet decision-making.

2min. read

Giti Tire has added new sizes 385/65R22.5 and 13R22.5 to its most recent mixed service launch, the Giti GAM838 next generation steer tyre.

3min. read

Oak Tyres, one of the UK’s largest independent tyre wholesalers, is celebrating the promotion of two long-serving operational employees to new roles as the company continues its expansion.

3min. read

Fraunhofer’s Technology Platform for Tire Abrasion and the Identification of Its Emissions in Road Traffic (TERIS) is a partnership between the ICT, IGD and IWM institutes led by the Fraunhofer LBF (Institute for Structural Durability and System Reliability). The project has reached its first major milestone in developing standardized laboratory methods for generating, analysing and predicting tyre wear.

2min. read

Nexen Tire has announced the opening of a new automated warehouse at its European manufacturing plant in Zatec, Czech Republic.

2min. read

Wheel refurbishment is no longer just about restoring appearance. Modern coating systems must provide long-term durability, mechanical resistance and protection against harsh environmental conditions. In this video, Kamil Koj from FARCO explains the complete RIMCO refurbishment process step by step.

2min. read

Leading international rubber manufacturer and tyre retreading specialist Vipal Rubber concluded its appearance as an exhibitor at the recent The Tire Cologne show on an even greater level than at previous shows. The event served as the perfect platform for the company to reaffirm its current long-term commitment within the international market and further expand its partner network in the EMEA (Europe, Middle East and Africa) region.

3min. read

With the introduction of the first ECE-approved LED retrofit lamps, two terms are appearing more frequently in the market: ECE type approval and road approval. Although they are often used interchangeably, they actually refer to two different concepts.

2min. read

Prinx Europe looks back with great satisfaction on the past weekend during the 2026 Truck Grand Prix at the Nürburgring, where the tyre manufacturer focused on its flagship brand, PRINX.

2min. read

Michelin has unveiled the new Michelin XHA3, a next-generation construction tyre designed to help operators maximise productivity, reduce operating costs and simplify tyre management across a wide range of applications.

3min. read

ZC Rubber has received the Second Prize in China’s State Science and Technology Progress Award for their project ‘Key Technologies and Green Intelligent Manufacturing of High-Performance Tyres,’ jointly completed with Harbin Institute of Technology.

1min. read

Kumho Tyre has confirmed that it will supply its ECSTA HS52 tyre as original equipment (OE) for the Škoda Scala, further strengthening the company’s presence in the European automotive market. The tyre will be supplied in sizes 205/55R16 and 205/50R17.

2min. read

Avon Tyres has released a total of eleven new motorcycle tyres across its popular Cobra Chrome, Spirit ST and 3D Super-sport ranges, including seven new sizes and four established sizes that have been optimised to suit a wider range of motorcycles or have undergone a change in construction from bias to bias-belted.

3min. read

Sustainability is rapidly becoming one of the most important objectives in the automotive sector and Kumho is a brand that is playing its part.

6min. read

There is no doubt that we now live in an AI-led and induced world and the impact on the global tyre industry during the past few years has been very significant.

3min. read

Falken has engineered a custom version of its AZENIS FK520 (NG0) tyre for factory fitment on the all-new Porsche Cayenne Electric. The new OE tyre further strengthens Falken’s long-term collaboration with Porsche in the high-performance segment.

2min. read

Hamaton, a global specialist in tyre pressure monitoring systems, has launched its new Truck TPMS Starter Kit, which is an all-in-one solution specifically engineered to help commercial vehicle workshops and fleet operators reduce tyre service downtime and eliminate rescheduling.

2min. read

Pirelli Tyre's shareholders have appointed a new board dominated by its Italian investor Camfin, with 58.07 per cent of the votes, following a decision by the Italian government to limit the powers of the company's larger Chinese investor.

3min. read

JK Tyre successfully hosted the EuroTrack España Edition at the renowned IDIADA Proving Ground in Spain on June 20 and 21, 2026. This exclusive two-day event brought together select customers and distinguished members of the automotive media from across Europe for an immersive experience of the company’s latest Passenger Car Radial (PCR) tyre range, specifically made for Europe.

2min. read

Zhongce Rubber Group (ZC Rubber), in partnership with its UK distributor City 1st Tyres, showcased its latest range of OTR tyres at Hillhead 2026, the UK’s largest exhibition for the quarrying, construction and recycling industries.

3min. read

Kumho Tire’s OMNI RING concept has been recognised in two categories at the 2026 Red Dot Design Award ceremony, one of the world’s most renowned and influential design competitions, reaffirming the company’s leadership in global design.

3min. read

Prometeon Tyre Group has released its 2025 Sustainability Report, which reinforces the Group’s ESG strategy and underlines the central role of sustainability across all areas of the organisation.

2min. read

Continental has been selected as the original equipment supplier for Nissan’s new all-electric Nissan N7 and will be fitted with Continental’s EcoContact 7 in a 19-inch size, which achieves top ratings in the EU tyre label categories for energy efficiency and rolling noise.

2min. read

JK Tyre & Industries confirmed another successful participation at The Tire Cologne 2026, where it welcomed visitors, partners, media and industry stakeholders to its stand, which showcased its growing focus on the European market and strengthened engagement with key stakeholders across the region.

3min. read

Hankook has released the next generation of its multi-award-winning winter tyre range, incorporating superior safety during the winter season.

2min. read

Cooper Tires has expanded its winter portfolio across passenger cars, SUVs and light commercial vehicles, delivering confident performance and solutions designed for real-world winter driving in the EMEA markets.

2min. read

General Tire has confirmed it is currently expanding its all-terrain tyre portfolio with the introduction of the new Grabber AT3 Plus, an all-season tyre incorporating optimal traction for changing weather conditions and reliable off-road handling.

2min. read

This year’s Automechanika Frankfurt will mark the European launch of a new diagnostics solution by equipment manufacturer TOPDON.

3min. read

The Tire Cologne 2026 is driving the transformation of the tyre and wheel industry.

2min. read

UFI, a leading global provider of filtration and thermal management solutions, as well as green hydrogen technologies, is returning to Automechanika Frankfurt with a striking two-storey booth located in Hall 4.0, Stand D71.

1min. read

India-based Tolins Tyres is targeting Europe with exports of its precured tread rubber.

1min. read

Michelin has retained its position as the world’s most valuable tyre brand for the ninth consecutive year, increasing its brand value by 17 per cent to USD10.3 billion.

2min. read

Netherlands-based Magna Tyres Group has announced the acquisition of Forrez, the renowned Belgium-based tyre specialist and mobility service provider. The acquisition represents another major milestone in Magna Tyres Group’s international growth strategy and further strengthens the company’s position in the European tyre market.

2min. read

India's tyre exports reached a record Rs. 27,312 crore (US$ 3.09 billion) in FY26, registering 9 per cent growth from Rs. 25,057 crore (US$ 2.96 billion) in FY25 despite global supply chain disruptions, elevated logistics costs and ongoing trade uncertainty.

3min. read

For its fifteenth consecutive edition the TyreXpo Asia 2026 returned to Thailand last month after its highly successful debut at the Bangkok International Trade and Exhibition Centre (BITEC) in May 2024 marking yet another accomplished presentation of Asia’s leading exhibition for tyres, automotive repair equipment, tools, parts and accessories.

2min. read

The fifteenth consecutive edition of TyreXpo Asia Bangkok returned to Thailand in May 2026, alongside the debut of AutoMROtive, at the Bangkok International Trade and Exhibition Centre (BITEC).

1min. read

During the recent TyreXpo Asia 2026 Show in Bangkok, a special Tyre Industry Seminar was held as part of the three-day event. As the only European tyre industry media company present, Tyre.Media was able to interview several selected industry speakers, including Hadi Sampurno, Director of Indonesian-based Terra Rubber Technology, a manufacturer of reclaimed butyl rubber.

1min. read

Prinx has announced the launch of its new social media channels as part of a refreshed digital communication strategy. With these new accounts, the tyre brand is creating a clearer and more direct way for customers, partners, media representatives, and industry professionals to stay connected with the Prinx brand.

2min. read

Apollo Tyres has climbed from 13th to 6th place in the 2026 Brand Strength Index rankings, driven by global marketing initiatives, sports sponsorships and continued investment in innovation.

3min. read

Singapore based Omni United’s flagship brand Radar Tyres has confirmed that its Radar RED (Radar Elite Dealer) Programme has now exceeded 1,000 dealers across Europe. The programme is designed to support participating tyre dealers with exclusive benefits and incentives, stronger brand visibility support, product training programmes and a dedicated platform for long-term business growth.

2min. read

Tire Group International (TGI), a leading global distributor of tyres and automotive products, has announced its latest partnership as an authorised distributor for Hankook Tire. As part of this strategic partnership, TGI will also introduce the Hankook One Associate Dealer Program to its growing network of dealers.

3min. read

During The Tire Cologne 2026, PRINX welcomed customers, distributors, media representatives and industry partners from across Europe to an exclusive evening event at KölnSKY, offering spectacular views over Cologne and creating the perfect setting for an evening dedicated to innovation, partnership and celebration.

2min. read

Another equally ‘groundbreaking’ celebrity to take to the rostrum at the TyreXpo Asia 2026 was Ms Anansinee Thaboon, CEO at Thailand-based Greenergy One. Her impressive topic was ‘Unlocking value from end-of-life tyres: Practical solutions for recovered carbon black (rCB).’

1min. read

UK based Bond International has officially commenced construction of its new headquarters at its Pocklington site, marking a significant milestone in the company’s continued growth and long-term investment strategy.

1min. read

Netherlands based Inter-Tyre and the renowned wheel brand BBS have recently formed a strategic partnership as Inter-Tyre further expands its portfolio with a strong premium wheel brand.

1min. read

Bridgestone has been selected as the tyre supplier for the new Volkswagen ID. Polo GTI, with bespoke Potenza Sport tyres fitted on the first fully electric GTI in Volkswagen’s history. The vehicle was initially launched at the Nürburgring circuit in Germany during the recent 24-hour race.

2min. read

Prinx Chengshan will showcase its latest developments in truck, bus, and passenger car tyres at The Tire Cologne next week. Covering approximately 230 m² of exhibition space, the company's presence will focus on innovation, technological expertise, and the premiere of the new PRINX Xelera truck tire series.

2min. read

NTE Holding recently announced the launch of NTE Mechatronics Srl, a new company dedicated to the development of advanced mechatronic machinery and systems for the tire industry, with a focus on the Off-The-Road (OTR) and agricultural sectors.

3min. read

Prometeon Tyre Group will be returning to Road Transport Expo (RTX) for the fourth consecutive year to put the spotlight firmly on the company’s truck tyre expertise, fleet-focused support and the importance of having the right tyre strategy.

3min. read

The all-new Vredestein Quatrac Pro 2 ultra-high-performance all-season tyre is the first vehicle in this segment to secure ‘A’ ratings for both wet grip and exterior noise across all sizes, thanks in part to a unique tread design that incorporates both longitudinal and directional grooves.

2min. read

Albourgh Tyres will present the next step in their development of the brand during The Tire Cologne 2026 show in Germany. After building a complete truck and trailer tyre range, the company is now further expanding its portfolio into specialist applications in industrial solids, port equipment, construction machinery and forestry.

1min. read

Goodyear has confirmed plans to close its Fayetteville Consumer Tyre plant by the end of 2027.

2min. read

Aeolus Tyre, a leading Chinese supplier of commercial vehicle tyres, plans to invest CNY2.7 billion (USD394.1 million) to build a plant in Egypt, aiming to expand its overseas high-end market presence, lift profitability, and raise its global brand profile.

2min. read

At this year’s North West 200, Northern Ireland’s famous motorcycle race, car builder and content creator Abby Higgins revealed her fully customised Porsche 911 project in Falken Motorsport livery. The car, commissioned by Kerr’s Tyres & Auto and built by Higgins, was unveiled before competing on the event’s famous closed-road circuit in front of a crowd of over 200,000 people, where it was put through its paces by British Touring Car Championship driver Dan Cammish.

3min. read

Leading entrepreneur in the tyre industry, Michael Welch OBE, has announced plans to launch Rolo Tires in Europe, supported by advanced agentic technology.

1min. read

The Goodyear Pulandian Plant in Dalian, China, has been recognized as a Green Factory, reflecting its commitment to renewable energy, resource efficiency, and environmental management.

1min. read

Nexen Tire has announced that its Roadian CTX tyre is being supplied as original equipment (OE) on Hyundai Motor Company’s new Staria Electric and Staria luxury saloon vehicles.

4min. read

Chinese tyre manufacturer ZC Rubber has confirmed its firm commitment to sustainability by aiming to be carbon neutral by 2050. The company currently presents established tyre brands Westlake and Goodride and continues to invest in production, recycling and innovative technologies, with the dedicated objective of making the value chain increasingly resource-efficient.

2min. read

Linglong Tire recently confirmed that Pradeep Karat has been appointed the new Sales Director OTR for the Middle East Africa (MEA) region.

2min. read

Apollo Tyres Ltd has announced the launch of its new Vredestein Superpasso 2, a versatile new road bike tyre that brings pro-level compound technology to the mid-range segment.

2min. read

KABAT has announced its participation in THE TIRE COLOGNE 2026, which will take place from June 9–11 in Cologne, Germany.

1min. read

Sailun will reveal its new tyre generation at The Tire Cologne 2026 next month. The new range, which will be on display at the company’s stand, incorporates lower rolling resistance to significantly reduce energy or fuel consumption compared to competitors in the international tyre industry, and is expected to prove a major attraction for visitors to the event.

1min. read

Bridgestone has confirmed it has been appointed to fit its Potenza tyres on the iconic Lamborghini Fenomeno Roadster.

1min. read

Marangoni has announced a new business partnership in the Moroccan retreading market with Samir Amr, owner of Greenline Tyres, to further strengthen its presence in the region starting in 2026.

2min. read

Elizabeth Nagel has been appointed as the new Managing Director of commercial vehicle tyre services provider Tructyre. She will lead a team of more than 430 staff, committed to removing or mitigating every tyre-related risk faced by operators of trucks, trailers, buses and coaches in Britain and report directly to David Jean, CEO of Euromaster Group.

2min. read

UK based Davanti Tyres is returning to Tire Cologne in Germany this June with its largest stand to date, where the company will be showcasing a wide selection of its newest and most popular products across a 240sqm stand at Hall D010-E011, including patterns for light commercial vehicles, off-road, performance and winter applications.

2min. read

Continental has announced the construction of a new highly automated finished-goods warehouse in Mount Vernon, Illinois. The company plans to invest approximately $76 million in the project.

2min. read

Tracked compact equipment continues to play an increasingly important role across construction, rental equipment and related applications where traction, stability, and uptime are critical.

2min. read

For DUNLOP Motorsport, the highlight of the season is fast approaching: With the ADAC RAVENOL 24h Nürburgring taking place from May 14 to 17, 2026, one of the most prestigious endurance races of the year is just around the corner. At the legendary “Green Hell,” the team will field a Porsche 911 GT3 R with start number 17, which is competing at the Eifel classic for the first time.

4min. read

JK Tyre showcases its European TBR portfolio and launches a new PCR and Van tyre range engineered specifically for European market requirements at The Tire Cologne 2026.

2min. read

Transense Technologies, through its Translogik division, has launched the TLGX HP, a high-pressure, Bluetooth-connected tyre inspection tool for specialist vehicles and aircraft tyres used in demanding, safety-critical environments.

2min. read

With fuel costs continuing to squeeze commercial fleets and pressure mounting to cut costs, Bridgestone has outlined a series of practical steps to deliver measurable gains in day-to-day operations.

3min. read

Goodyear Farm Tires will mark its return to The Tire Cologne next month by showcasing the world’s largest tyre along with the versatility of the product range of parent company Titan International.

3min. read

ZC Rubber made a strong appearance at TyreXpo Asia 2026 in Bangkok, presenting its six brands – WESTLAKE, GOODRIDE, CHAOYANG, TRAZANO, GOLDEN CROWN, and ORNATE – to customers, distributors, and industry partners from Southeast Asia and around the world.

2min. read

The Vredestein Comtrac 2+ has won the latest group test of summer tyres conducted by Promobil, Germany’s largest motorhome magazine, which evaluates the performance of motorhome tyres across a variety of demanding scenarios.

1min. read

Netherlands based Van den Ban Autobanden B.V. will be exhibiting at The Tire Cologne 2026 in Cologne in hall 7, stand C10.

1min. read

Maxam Tire has announced the appointment of Chris Rhoades as Zone Sales Director – North, further strengthening the company’s commitment to growth, customer support and leadership in the specialty tyre aftermarket.

3min. read

May 2026 marks a special milestone for Netherlands based Heuver Tyres who celebrate their 60th anniversary. What started in 1966 as a small family business in Den Ham has grown into a leading and reliable tyre partner for customers across Europe.

2min. read

GRI has announced a major enhancement to its Limited Warranty Policy for pneumatic tires, extending coverage to up to 10 years worldwide.

2min. read

Bridgestone has confirmed the expansion of its premium agricultural portfolio to effectively meet the demands of the latest generation of high horsepower tractors.

2min. read

Continental has confirmed the appointment of Alex White as National Sales Manager for material handling and port operations across the UK and Ireland.

2min. read

At this year’s The Tire Cologne, ZC Rubber will present its latest portfolio of Westlake and Goodride tyres in Hall 8.1, Booth C50, with a strong focus on products developed specifically for the European market.

2min. read

Hankook Tire will be exhibiting at stand C040/D049 in Hall 8 of the forthcoming The Tire Cologne show in Germany in June. The company will be showcasing a comprehensive line-up of tyres as well as, for the first time, products from Hankook’s battery division.

2min. read

Netherlands-based Magna Tyres has introduced its new MA801 TR solid tyre, specifically designed for demanding applications including recycling and heavy industrial environments.

3min. read

The jury of the “International bus-planer Sustainability Award” has awarded the Conti Urban HA 5 NXT tyre first place in the ‘Tires and Tire Management’ category. The award recognises ‘innovative and sustainable vehicle models and components as well as services in the bus industry.’

2min. read

Linglong Tire has confirmed the expansion of its Linglong Master product collection and has introduced the new Linglong Dura Master Van for light commercial vehicles, which has been specially designed for light trucks, vans and motorhomes and provides superior driving characteristics.

2min. read

Triangle Tyre will participate in The Tire Cologne in Germany from June 9 to 11, 2026 in order to present its European strategy with a strong focus on sustainability and industrial responsibility in Hall 7.1, A021 A029.

2min. read

It is with profound sadness that MARTINS announces the passing of its founder and President, Martin Depelteau, who died on April 19, at the age of 54.

2min. read

Point S UK and OZ Racing have agreed a new supply partnership that will make the Italian manufacturer’s alloy wheel range available to more than 400 independent tyre and service businesses across the UK. It is the latest market to join an existing OZ Racing and Point S relationship that already spans Germany, Italy, and Denmark.

1min. read

Indian-based tyre manufacturer CEAT Limited has incorporated an additional subsidiary in Germany, marking a further extension of its overseas corporate structure.

2min. read

Dunlop Aircraft Tyres, a leading independent global designer and manufacturer of high-performance aircraft tyres has announced the appointment of Michael Wallwork as Chief Executive Officer.

2min. read

Dunlop Motorcycle Europe has reinforced its presence in the scooter segment with the introduction of ScootSmart 2, an all-season scooter tyre designed to deliver improved grip, handling and durability across a wide range of urban riding conditions.

1min. read

AUTEC will once again be participating in The Tire Cologne 2026 event and will be presenting no fewer than four new products. AUTEC will once again be participating in The Tire Cologne 2026 event and will be presenting no fewer than four new products.

1min. read

Kumho Tire is now supplying its ECSTA PS71 SUV tyre as original equipment (OE) for the ŠKODA Enyaq and Elroq. The tyre will be available in two EV-compatible sizes: 235/55 R19 and 255/50 R19.

3min. read

Canada-based Martins Industries has confirmed that, as part of its growth strategy, it has completed the acquisition of the Bruno Wessel and Road Grip brands, both specializing in tire studs for a wide range of applications.

2min. read

The Pirelli P Zero Trofeo RS is one of the fastest tyres tested, designed for track use but also road-legal, according to testing by Tyre Reviews.

4min. read

ROAD-TEQ by M-TECH is a brand created in response to the evolving aftermarket, combining M-TECH’s expertise with a broad portfolio of accessories, lighting, safety, and car care products to build a consistent automotive ecosystem for B2B partners.

2min. read

With less than a month to go, over 7,000 trade professionals and 150 international exhibitors from over 80 countries and regions are set to visit Bangkok for the 15th edition of TyreXpo Asia Bangkok 2026, which will be staged alongside the inaugural AutoMROtive 2026.

1min. read

Nexen Tire has launched a new campaign in the Italian tyre market with the “Buy NEXEN TIRE and win” competition, once again promoting its products during the seasonal change period while highlighting its long-standing partnership with Juventus FC.

1min. read

Apollo Tyres and Italdesign are currently celebrating over 25 years of innovative tyre design at Milan Design Week (20 to 26 April). The two companies are showcasing notable examples of their collaboration, including the Vredestein Ultrac Sessenta and the all-new Vredestein Quatrac Pro 2 all-season tyre, which will become available in the summer.

1min. read

Nokian Tyres has announced the expansion of its current cooperation with Tata Consultancy Services (TCS), a global provider of IT services, consulting and business solutions.

2min. read

Pirelli has developed a new P Zero R tyre specifically for the Porsche 911 Turbo S, the most powerful version ever produced in over 60 years of 911 history.

1min. read

ROKiT has announced the launch of its new hypersport motorcycle tyre range, which has been developed through a strategic partnership with Maxxis Tyres and is now exclusively available in the UK through Bickers Powersports.

1min. read

Ronal Group has announced the expansion of its aftermarket product portfolio with the long-awaited 16-inch version of the classic multi-piece motorsport wheel RR10 RACING. The 7.5×16-inch size is now available, responding to strong demand from dealers and enthusiast sports drivers.

1min. read

Indian-based JK Tyre has recently appointed Mandar Deo as its new President. He brings over two decades of experience in the industry, having held senior leadership roles in organisations including Exide Energy Solutions Limited, Cummins India and Cummins Inc.

1min. read

Continental has celebrated the 20th anniversary of its tyre plant in Camaçari. Located in the metropolitan region of Salvador, Brazil, this signifies a key milestone for the company’s operations in Brazil and across the Americas.

2min. read

Continental Tyre brand, Bandvulc has introduced the Deliverymaster 5, its latest generation of drive-axle tyre developed for regional LGV fleets. The Deliverymaster 5 replaces the Regiomaster BDE1 in tyre sizes 17.5 and 19.5 and provides enhanced all-weather performance compared with its predecessor. It is also specifically engineered to support the needs of regional applications and multi-drop retail routes.

1min. read

Chinese-based tyre producer ZC Rubber has announced plans to build a new tyre plant in Vietnam, establishing a new subsidiary in the country.

1min. read

MAXAM Tire continues to strengthen its off-the-road product range with the launch of a new 45/65R45 size in the MS406 E4/L4 tyre line.

2min. read

Spanish based S. José Pneus has recently celebrated its 60th anniversary, marking six decades of commitment to quality, service, and innovation in the tyre distribution sector. This milestone event brought together partners, customers, and industry representatives to honour the company’s legacy and strategic vision for the future.

2min. read

Since its inception in 2003, the China International Tire Expo (CITEXPO) has grown into the leading tire and wheel trade exhibition in the Asia-Pacific region and one of the most influential industry platforms worldwide. Building on the strong international momentum of previous editions, CITEXPO 2026 is set to elevate the industry standard once again.

2min. read

Vipal Rubber, one of the world's largest rubber manufacturers and a benchmark in tyre retreading, will once again be exhibiting at The Tyre Cologne 2026, one of the leading international tyre industry shows, which will take place from June 9 to 11 in Cologne (Köln), Germany.

1min. read

Oak Group Holdings’ recent acquisition of Exhaust, Tyres and Batteries (ETB) has resulted in the company acquiring two wholesale sites and 52 retail shops across the Midlands, Wales and Southwest England to its portfolio.

1min. read

Dunlop RoadSmart IV has been named the winner of the latest road tyre test by leading German magazine MOTORRAD, earning praise for its excellent handling and balanced performance in all conditions.

1min. read

Netherlands-based Magna Tyres has introduced its new RG22 truck tyre, specifically designed for drive axle applications in regional transport.

4min. read

Dr Piotr Zielak assumed the position of Sales Director Europe PCR as of April 1, expanding the scope of his responsibilities within the European structures of Prinx Chengshan. This is an important step both in his career and in the development of the passenger car tyre segment of the group on the European market.

1min. read

The Falken ZIEX ZE320 has achieved yet another consistently strong performance in Autoflotte’s summer tyre test, securing second place overall with a total of 791 points.

1min. read

Premium tyre manufacturer Hankook has achieved an outstanding result in the current Auto Bild manufacturer ranking, taking first place in the summer tyre category with two test wins for the new Hankook Ventus evo.

1min. read

UK-based independent tyre wholesaler Oak Group Holdings has kickstarted 2026 with a landmark industry acquisition, having recently acquired Exhaust, Tyres and Batteries, (ETB). The deal develops a significant new distribution channel for the rapidly expanding business.

1min. read

Zhou Lingkun became the new President and CEO of Linglong Tire earlier in March and took over the operational management of the company with the objective of optimising its corporate governance structure.

2min. read

Triangle Tyre has confirmed it will once again partner with OTR-TBR Italian market distributor Sunebo at the Samoter Show 2026, an international exhibition for earthmoving and construction vehicles taking place in Verona, Italy, from 5th to 9th May.

2min. read

The Sailun Polar Drive 2026 event recently took place earlier in March and focused on delivering an immersive customer experience with Sailun’s Ice Blazer Alpine Evo2, Arctic 2 and Ice Blazer Spike winter tyre range.

2min. read

Giti Tire has been awarded the EcoVadis Platinum Medal for the second consecutive year, placing the company among the top one per cent of businesses assessed globally for sustainability performance.

2min. read

Cooper Tires has unveiled a bold new global brand presentation designed to elevate its visibility, strengthen consumer recognition, and also solidify its standing in an increasingly competitive global market.

1min. read

Netherlands-based Magna Tyres recently celebrated its 20th anniversary by marking two decades of growth and international expansion in the off-the-road (OTR) and industrial tyre sector. Magna currently delivers tyre solutions to customers in more than 130 countries, supported by a global network of offices, partners and distributors.

3min. read

Bridgestone, a specialist in tyres and sustainable mobility solutions, has launched its first-ever motorhome tyre range – the new Duravis Camper All Season. The tyre has been specifically engineered to deliver safety, durability and peace of mind to motorhome users all year round.

6min. read

Three independent tyre tests have confirmed the outstanding quality of premium tyre manufacturer Hankook’s range of summer tyres.

3min. read

Michelin has achieved a new major milestone in aircraft tyre innovation and development with the Air X Sky Light tyre, which has been chosen as the fitment for equipping Dassault Aviation’s Falcon 10X business jet. This follows several years of development, testing, and high-level industrial collaboration with Dassault Aviation.

3min. read

Following a record-breaking year in 2025 with multiple victories and podium places across all its product families and for its Cyber Tyre technology, Pirelli has opened 2026 with outstanding results for the new generation of its summer tyre Cinturato.

1min. read

Omni United has confirmed the appointment of Dr. Mika Lahtinen as Associate Vice President for Raw Materials and Compounding. This further strengthens the company’s technical capabilities and innovation roadmap for its flagship brand, Radar Tyres.

1min. read

Yokohama Rubber has announced that in its role as the official partner of BMW M Motorsport, the company will now supply its ADVAN racing tyres for BMW M Motorsport’s specially developed BMW M3 Touring 24H cars, which will compete in the SPX class in this year’s Nürburgring 24-Hour Race (ADAC RAVENOL 24h Nürburgring) and the Nürburgring Langstrecken-Serie (NLS).

2min. read

Laufenn has recently launched a new sporty tyre, the S Fit 2, which combines reliable performance with efficiency and durability, while also maintaining the high-quality standards set by Hankook.

1min. read

Canadian-based Martins Industries has confirmed that, as part of its growth strategy, it has completed the acquisition of the Bruno Wessel and Road Grip brands, both specializing in tire studs for a wide range of applications.

2min. read

In the first-ever tyre inflator test conducted by Which magazine, the UK’s most trusted consumer champion, NOCO’s AIR10 has secured a Best Buy Award, redefining expectations for speed, precision and real-world performance.

1min. read

Continental has been selected as an original equipment tyre supplier for the new smart #5 SUV. The brand’s largest model to date will be equipped with the Continental EcoContact 7 in sizes 255/45 R20 and 255/40 R21, supporting extended range and confident all-road performance.

1min. read

Nexen Tire has confirmed that in the latest summer tyre test conducted by Auto Bild (March 2026), the Nexen N’FERA Sport impressed with a “Good” overall rating.

2min. read

Vipal Rubber, one of the world's largest rubber manufacturers for tyre retreading, recently visited its Ugandan partner Mandela Group and tyre retreader, City Tyres in East Africa.

2min. read

The 2nd European Tire Innovation Summit 2026 will bring together global experts from the automotive and tire industries to discuss the latest technologies shaping the future of mobility. The event will focus on tire innovation for electric vehicles, software-defined vehicles, and sustainable materials.

2min. read

Dunlop has officially introduced its all-new summer tyre, the Blue Response TG, at a driving event in Seville, Spain. The tyre, which “represents the next level of safety”, is the first Sumitomo Rubber Industries (SRI) developed product marketed under the Dunlop brand since the acquisition of its trademark last year.

2min. read

Having recently been acclaimed as ‘exemplary’ in the new Auto Bild 2026 Summer Tyre Test, Giti Tire’s next generation ultra-high-performance GitiSportS2+ has now been introduced with one of the highest independent commendations in Europe.

1min. read

Continental has reached an important milestone in its global sustainability strategy, with coal and heavy fuel oil having been fully phased out across all tyre production sites.

2min. read

Since being launched in 2003, the China International Tire Expo (CITEXPO) has progressively evolved into the leading tyre and wheel trade exhibition in the Asia-Pacific region and one of the most influential industry platforms worldwide. Building on the strong international momentum of previous editions, CITEXPO 2026 is set to raise the industry standard once again.

1min. read

Pirelli has announced the appointment of Dario Marrafuschi with immediate effect as Head of Pirelli’s Motorsport Business Unit, replacing Mario Isola, who will provide support until July 1 to ensure a smooth and effective transition. Mario will then leave the company to pursue new professional challenges.

1min. read

GRI has appointed Eldo Verhaagen as Sales & Operations Director for Material Handling & Agriculture in the Benelux region, strengthening its regional leadership and growth strategy.

1min. read

Falken Tyre Europe GmbH (Falken) has officially confirmed that the company is now operating under its new name, Dunlop Tyre Europe GmbH. The name change has been officially entered in Offenbach’s Local Court commercial register, marking another milestone for the Sumitomo Rubber Industries, Ltd subsidiary.

2min. read

ZC Rubber has announced that their successful partnership with the Red Bull Driftbrothers is being extended and expanded. Since last year, the leading Chinese tyre manufacturer has been the official tyre and equipment partner of the world-renowned German motorsport team with its brand Westlake Performance Tyres.

1min. read

From 14 to 16 May 2026, the 15th edition of Automechanika Kuala Lumpur will take place at the Kuala Lumpur Convention Centre. The event will span six exhibition halls and focus on AI, digitalisation, electrification and new energy solutions across the automotive industry.

2min. read

Nokian Tyres will celebrate the 40th anniversary of its Ivalo test centre in 2026. The facility is the largest and most diverse winter tyre testing environment in the world, where the company tests thousands of tyres every year.

1min. read

Sri Lanka-based GRI Tires recently invited Magri Gomme, its national distributor for Italy, to visit its manufacturing facility for an in-depth look at the technology, expertise and processes behind GRI’s agricultural tyre production.

1min. read

JK Tyre & Industries has confirmed a 16 per cent year-on-year growth in its domestic business for the third quarter of the financial year 2025.

2min. read

Kumho Tyre (UK) has strengthened its sales and management structure within the truck and bus radial (TBR) segment with a senior promotion and a new appointment.

2min. read

Giti Tire has secured its first International Sustainability and Carbon Certification PLUS (ISCC PLUS) marks for its Anhui and Fujian province plants in China.

1min. read

Linglong Tire has announced the appointment of Sherif Degheidy as Director Specialty Tires for the MEA region. In this role, Sherif will be responsible for the strategy and sales of the Specialty Tires division in the Middle East and Africa and will report to Jeffrey Hughes, Director OTR EMEA.

3min. read

Avon Tyres has finalised the complete redevelopment of its iconic Cobra Chrome range, reclaiming its whitewall heritage and reviving one of the brand’s most recognisable motorcycle tyres. This development comes four years after Avon was integrated into Goodyear’s motorcycle brand portfolio alongside Dunlop.

4min. read

Continental has announced that it is currently developing tyres with exceptionally low rolling noise to help reduce overall traffic noise and improve comfort inside the vehicle through innovative technologies and tread designs.

1min. read

Murfitts Industries, a leading UK tyre recycling specialist, has been awarded the EcoVadis Silver Medal for its sustainability performance. The achievement places Murfitts Industries in the top 15 per cent of companies assessed by EcoVadis, a global provider of sustainability ratings.

2min. read

Apollo Tyres has recently launched its latest truck-bus bias (TBB) tyre range to reinforce the brand’s commitment to delivering exceptional performance while helping customers reduce their total cost of operations.

2min. read

Maxam Tire has announced the launch of its MSV01 PRO, a high-performance crane tyre engineered for equipment operating in both highway and off-the-road environments. Designed with a TBR-style casing and a closed-shoulder tread configuration, the MSV01 PRO delivers durability and handling performance across a wide range of working conditions.

1min. read

Netherlands-based Magna Tyres has introduced a new LH32 truck tyre, which has been specifically designed for trailer applications in long haul and regional transport. The tyre combines durability, performance and safety to meet the demands of modern transport operations.

1min. read

Sailun Tyres Europe has recently joined the Port Equipment Manufacturers Association (PEMA) as an official member, focusing on its brand Maxam. With this development, the world’s tenth-largest tyre manufacturer is strengthening its position as one of the leading suppliers of specialty tyres in logistics, material handling and port applications.

2min. read

Tyre safety knowledge among UK motorists remains worryingly low, according to new data released by Continental. The results highlight clear challenges for both retailers and service providers.

2min. read

Falken has confirmed that its AZENIS FK520 tyre range has achieved an outstanding result in the 2026 ACE Summer Tyre Test, receiving the prestigious “Highly Recommended” rating.

3min. read

Radar Tyres, the flagship brand of Singapore-based Omni United, has been announced as a strategic multi-year partner of Cricket South Africa (CSA), becoming the Global Partner for the Proteas and Junior Proteas series across all major formats.

2min. read

Petlas has expanded its summer tyre portfolio with the launch of the new Prime Comfort tyre, developed specifically for passenger cars. The model is available in 15-, 16- and 17-inch sizes and has been engineered to deliver a smooth, quiet and balanced driving experience.

1min. read

Bartosz Gospodarek has taken the position of Sales Director at KABAT TYRE. He is a member of the Management Board and has previously served as Head of Process Engineering at KABAT TYRE. With strong knowledge of the organisation’s structure and operational specifics, he has been involved for years in the company’s development and optimisation of key processes.

3min. read

Triangle Tyre has introduced a unique bonding and structural protection technology for its giant off-the-road (OTR) tyres, marking a further step in the development of the company’s earthmover tyre portfolio.

2min. read

Michelin has confirmed the launch of a new tyre designed specifically to deliver the demanding high performance required by the latest generation of powerful mine and quarry loaders.

1min. read

Ronal Group has announced the expansion of its aftermarket program with the long-awaited 16-inch version of the classic multi-piece motorsport wheel RR10 Racing, now available in the all-new 7.5×16-inch size.

1min. read

Sailun Tyre recently teamed up with its Italian customer, Tagliabue Gomme, to make its debut as a tyre partner at the Dakar Rally, the world's most demanding and prestigious rally event.

4min. read

The Agrotech – International Fair of Agricultural Techniques in Kielce is one of the largest indoor industry events in Central Europe. From 13 to 15 March 2026, approximately 500 companies from 18 countries will present machines, agriculture 4.0 technologies, work automation solutions, and means of production designed to help increase efficiency, reduce costs and improve crop quality. Investments that determine the future of farms originate at the expo.

1min. read

After nearly 21 years with Polish company Kabat Tyre, Tomasz Polaszek is entering a new stage of his professional career in the tyre industry by joining Prinx Chengshan.

3min. read

Prinx is taking the lead. From the 2026 season onwards, Prinx becomes the lead brand within its ongoing multi-year partnership with Garrett Truck Sport, bringing a clear brand focus and renewed momentum to the motorsport programme.

3min. read

Prometeon Tyre Group, a global producer of tyres for the commercial, agricultural and OTR sectors, recently played a prominent role in the 48th Dakar Rally, the world’s most iconic rally, held from 3 to 17 January in the Saudi Arabian desert.

2min. read

Following a period of product analysis, Zhongce Rubber Group has confirmed it will now offer an unlimited time warranty against any manufacturing or raw material defects on their Tianli branded Radial Agricultural tyres. This new warranty applies to all Radial Agricultural tyres that enter service after 1st January 2026.

3min. read

Tyre.Media recently got together with Andrzej Kabat, owner of the Polish company KABAT TYRE, for an interview covering the launch of radial tyres, foreign markets, production capabilities and future development plans.

4min. read

In 2025, M-Tech focused on strengthening relationships with partners and the market through trade fairs, direct dialogue, and close cooperation across the automotive aftermarket.

3min. read

Prinx Chengshan has rolled off its first 30.00R51 off-the-road giant tire, marking its entry into the high-end OTR mining segment.

4min. read

Yokohama has revealed it has recently renewed its ongoing partnership agreement with Germany’s Haupt Racing Team (HRT) and is aiming to capture victories at the 2026 Nürburgring 24-Hour Race (ADAC RAVENOL 24h Nürburgring) and the Nürburgring Langstrecken-Serie (NLS). This will be the third successive year the leading tyre brand has partnered with HRT for these events.

4min. read

Bridgestone has launched co-creation activities with Ethiopian Airlines and Ethiopian Airports at Addis Ababa Bole International Airport, as part of an initiative that aims to reduce foreign object debris (FOD) on airport surfaces to enhance safe aircraft operations.

1min. read

Toyo Tires has been named to CDP’s A List for Climate Change, recognising its strong performance in climate change mitigation and decarbonisation efforts.

3min. read

JK Tyre & Industries Ltd has announced the inauguration of Phase Three of capacity expansion and modernisation at its state-of-the-art Passenger Car Radial (PCR) manufacturing facility in Banmore, Madhya Pradesh.

3min. read

Triangle Tyre Europe has confirmed the announcement by its parent company, Triangle Tyre Co., Ltd, of a major strategic investment aimed at further strengthening the Group’s global manufacturing and supply chain capabilities and momentum.

2min. read

Falken Tyres has confirmed that the Volkswagen Tiguan is to be equipped with the all-season Falken EUROALL SEASON AS220 (215/65R17 99V) or the Falken EUROALL SEASON AS220 PRO (235/55R18 100V).

3min. read

Davanti Tyres has extended its partnership with the Autódromo Internacional do Algarve (AIA) Racing School in Portimão, Portugal. As the AIA has recently announced it will host Formula 1 in the 2027 and 2028 seasons, this marks an exciting time for the partnership to continue.

3min. read

Kumho Tire has recorded outstanding performance across several ESG evaluations in 2025, demonstrating its strength in sustainability management.

4min. read

Last year proved to be an outstanding year for Pirelli innovation, with many awards acclaimed in tests and recognition for Cyber™ Tyre technology, granted by independent bodies and specialised magazines.

3min. read

Bridgestone has confirmed an additional brand marketing development for their agricultural tyre range across the UK, with a new strategic partnership with Kirkby Tyres.

2min. read

JK Tyre & Industries Limited has been awarded the Silver Rating by EcoVadis. EcoVadis evaluates companies worldwide based on four pillars: Environment, Labour & Human Rights, Ethics, and Sustainable Procurement.

3min. read

Magna Tyres Group has recently confirmed the acquisition of Telescope Tyres Group, a leading Australian tyre and service specialist with multiple branches across regional New South Wales. This acquisition marks another strategic step in Magna Tyres’ ongoing global growth and commitment to strengthening its position in key markets worldwide.

3min. read

Since being initially launched by Founder Tony Robinson in 2000 the Tire Technology Expo had progressively emerged into Europe’s most influential and visited tyre manufacturing Technology with scientists, engineers, academics and industry professionals gracing their presence at the show as either Speakers, visitors or Exhibitors.

2min. read

Nokian Tyres factory in Oradea, Romania has recently produced its one millionth tyre of the year on December 20th. The tire was produced according to the production target for the year.

4min. read

Continental AG has appointed Christian Kötz as its new chief executive officer (CEO) and chairman of the executive board, effective Jan. 1, 2026. Continental said this marks a pivotal leadership transition as the company completes its transformation into a pure-play tire manufacturer.

3min. read

India’s leading tyre manufacturer, JK Tyre & Industries has announced the introduction of four new Off-the-Road (OTR) tyres at the 13th edition of South Asia’s largest construction equipment trade fair, CII EXCON 2025, being held at Bangalore International Exhibition Centre (BIEC), Bangalore.

4min. read

Automechanika Dubai 2025 welcomed a 6.4 per cent year-on-year increase in visitors with 50,408 professionals from 162 countries, underlining the event's position as the region’s leading automotive aftermarket hub

3min. read

Leading manufacture of tyre retreading products, Brazilian based Vipal Rubber celebrates two decades of operations in Europe in 2025. This impressive milestone consolidates the company’s international presence and its strategic relevance in the EMEA (Europe, Middle East and Africa) market.

2min. read

Developed and tested in Germany and produced using state-of-the-art technology in Thailand and Malaysia that is PRINX Europe’s concept for its future models. As part of this innovative project, PRINX’s Europe Tech Centre (ETC) has been opened in Hanover this month.

3min. read

As 2025 draws to a close and the tyre industry prepares itself for a new trading year in 2026 including the next event in the TyreXpo series – TyreXpo Asia 2026 Bangkok

2min. read

Yokohama Rubber has confirmed that its global flagship brand ADVAN tires are being featured as equipped tyres on the vehicle used in "Gymkhana: Aussie Shred," the latest instalment of the Gymkhana car stunt film series.

1min. read

Mitas has announced its latest adventure tyre, the Enduro Trail-ADV 2, which has been chosen as original equipment for the new Aprilia SR GT 400 motorcycle, which will be launched in 2026. This partnership combines two brands committed to delivering premium performance for riders who demand versatility and confidence on every ride.

2min. read

During the course of this year. Netherlands based tyre manufacturing equipment specialist VMI has celebrated an extraordinary milestone, one that few companies achieve. Eigty years of continued successful innovation, service and growth throughout the world.

2min. read

JK Tyre & Industries, one of the top twenty global tyre manufacturers has showcased its product portfolio across the TBR, PCR and 2/3-wheeler segments at the current Automechanika Dubai 2025 Show.

2min. read

China Association for Public Companies has released 2025 List of "Best Practice Cases for Sustainable Development of Listed Companies".

1min. read

Automechanika Dubai, the largest aftermarket event in the MEA region, is now being syaged Live until the 11th December. Once again attracting thousands of visitors and hundreds of companies from around the world.

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Brazilian based Vipal Rubber has reaffirmed its leadership status in the tyre retreading segment by once again winning the Biggest & Best in Transport Awards, in the category Tyre Retreading and Consumables. The event was hosted by Transporte Moderno magazine, from OTM Editora.

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Indian based Balkrishna Industries Ltd (BKT), a leading manufacturer in Off-Highways, have been awarded the prestigious ‘Sword of Honour 2025’ Award by the British Safety Council.

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Yokohama Rubber has confirmed the beginning of a new agreement to supply its BluEarth-FE AE30 tyres as original equipment (OE) fitment Nissan’s new mini-vehicle, Roox, which was recently launched and equipped with 155/65R14 75S size tyres.

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From 9–11 December 2025, the Dubai World Trade Centre will once again become the central hub for the global automotive aftermarket community. With the event approaching, we are sharing the key information that may support your visit and preparation.

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Falken Tyre Europe GmbH (Falken) has confirmed that its parent company, Sumitomo Rubber Industries, Ltd. (SRI), announced at its Board of Directors meeting on November 27, 2025, that it will change the names of seven of its subsidiaries in Europe, North America, Australia and the Pacific region.

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Kumho Tire has announced plans to build its first European manufacturing facility in the Opole region of Poland. The investment, worth USD 587 million, is scheduled to move through approval procedures ahead of an expected production launch in August 2028.

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Considered by GiTi tyre as a new dimension in tyre innovation when originally launched, the Giti AdvanZtech EV ready tyres pattern selection has now been further enhanced with the GitiWinterW2 joining the range.

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The Eurasian Economic Commission (EEC) has launched two separate actions concerning truck tyre imports into the region.

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Leading tyre retreading producer Vipal Rubber has captured the 2025 Retreaded Tyre award with its VT570 Tread. Which has been voted the best product of the year in the tyre retreading category promoted by Automotive magazine.

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The European Parliament that their MEPs have successfully voted to simplify the EU’s deforestation law, which was adopted in 2023 to ensure products sold in the EU are not sourced from deforested land.

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BKT Europe has confirmed the revision of the structure of its Global OEM Sales organization, eliminating the position of President Global OEM Sales and bringing all regional OEM units under the direct responsibility of Managing Director Lucia Salmaso.

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Continental has revealed plans to take additional global measures within its ContiTech group sector to align its structure with a changing market environment and achieve a competitive cost level.

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Nokian Tyres has announced the completion of a significant organisational restructuring at their facilities in Finland, resulting in workforce reductions designed to enhance its financial performance and operational efficiency.

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Global tyre producer Nexen Tire has announced several new personnel appointments aimed at reinforcing its European operations and enhancing its strategic market positioning. These changes reflect the company’s commitment to agility, customer focus, and sustainable growth in key regional markets.

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Point S, a leading global independent tyre and automotive service network, has recently launched its first ever own-branded truck tyre range at the Solutrans trade show in Lyon, marking a groundbreaking milestone in the company’s long-standing commitment to the commercial vehicle sector.

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UK based tyre distributor, Liverpool based Group tyre has been confirmed as the official supplier of the recently introduced BYD tyre programme throughout the UK.

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GT Radial has added twelve existing sizes from their WinterPro 2 Evo and WinterPro 2 Sport into its “white-hot” mid-market dual electric vehicle (EV) sector.

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Prometeon Tyre Group, a leading manufacturer in the industrial, agricultural and OTR tyre sectors will be exhibiting for the first time at Solutrans, Europe’s leading trade fair for road transport and commercial vehicles. Which will be staged at Eurexpo Lyon, France from 18 to 22 November 2025.

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Global tyre producer Nexen Tire has announced several new personnel appointments aimed at reinforcing its European operations and enhancing its strategic market positioning. These changes reflect the company’s commitment to agility, customer focus, and sustainable growth in key regional markets.

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Michelin has launched its new X® MULTI Z2 & D2 range, engineered for commercial vehicles under 19 tonnes facing the tough demands of regional and urban last-mile delivery.

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Bridgestone who specialise in premium tyres and sustainable mobility solutions, has launched its latest ultra-high-performance tyre - the Bridgestone Potenza Sport EVO with ENLITEN Technology.

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Interview with Tommy Le, Show Manager of Automechanika Dubai, about what to expect from the upcoming 2025 edition of the fair, taking place on 9-11 December.

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Bridgestone’s retread business arm, Bandag, has announced a reenergised proposition designed to help fleets and dealers achieve greater sustainability and cost efficiency.

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India based CEAT Specialty, a leading global manufacturer in the off-highway tyre segment, has launched a series of product and digital solutions at the recent AGRITECHNICA 2025 show, the world’s largest agricultural machinery exhibition in Europe.

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Over half at 54 per cent of Europe motorists either underestimate or are completely unaware of the safe stopping distance required when driving on high-speed roads in wet conditions, according to new research* commissioned by Apollo Tyres Ltd.

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TÜV Süd recently tested Sailun’s Ice Blazer Alpine 2 (205/55 R16 94H XL) tyre against competitors and confirmed the winter tyre’s outstanding smart performance on wet and dry roads as well as its good rolling characteristics.

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Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has recently achieved 23 top-class results in tyre tests throughout this year, with the Blizzak 6, Turanza All Season 6 and Potenza Sport each securing top honours from Europe’s key automotive publications.

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Goodyear Tire has launched its new Goodyear Eagle F1 All Season, a premium ultra-high-performance tyre specifically engineered to deliver outstanding handling, grip and comfort in dry, wet and light snow conditions.

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The world’s largest agricultural trade fair – Agritechnica 2025 – has officially opened in Hanover, running from November 9 to 15. This global event is a true celebration of modern technology, innovation, and sustainable agriculture.

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During this week’s Agritechnica 2025 show, Mitas unveiled GRANTERRA VF PFO, its new tyre range for high-horsepower tractors, combining power, reliability, and soil protection.

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International wholesaler Bohnenkamp SE recently exhibited at the Agritechnica 2025 Show (Hall 4, Stand C22) to showcasing reliable support for all challenges in the tire and wheel trade.

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Trelleborg Tires are currently exhibiting at the Agritechnica show in Germany on stand B58 in Hall 20 where they have launched their all-new TM200 ProgressiveTraction® tyre combines and ProgressiveTraction® technologies during a dedicated conference to the international media.

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Informa Markets has announced that the 15th edition of TyreXpo Asia 2026 will take place from the 13th to 15th May 2026 at the Bangkok International Trade & Exhibition Centre (BITEC) in Thailand.

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Yokohama tyres for commercial vehicle applications are establishing new standards for long-haul transport, with milk-fraction operator G&J Shuttleworth Ltd among those benefitting.

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Davanti Tyres, one of the UK’s leading mid-range tyre brands has announced a new multi-year partnership with the Mini Rally Challenge Championship, naming the Protoura Race as the control tyre for asphalt events.

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Goodyear has confirmed the launch of an all-new EV-Ready Logo in order to simplify the selection of its tyres for electric vehicles. Whilst ensuring compatibility with internal combustion engine (ICE) vehicles.

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Continental Tyres has announced it is integrating even more renewable and recycled materials into its tire production. While their share averaged 26 per cent in 2024, the company expects this percentage to increase by two to three points in 2025.

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The European Tyre and Rubber Manufacturers’ Association (ETRMA) has recently launched its new identity, Tyres Europe, which reflects a clear, tyre-focused mandate to promote a competitive and innovative European Tyre Manufacturing industry with a safe, smart and sustainable mobility.

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Zhongce Rubber Group Co., Ltd. (“ZC Rubber”), producer of the WESTLAKE tyre brand, recently welcomed its UK partner International Tyres, represented by Managing Director Andy Jackson and Commercial Director Richard Allen, the exclusive distributor of WESTLAKE all-steel truck and bus radial (TBR) products in the United Kingdom, to its Hangzhou headquarters.

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The Nokian Tyres Green Step Ligna concept tyre, a collaborative production partnership with UPM, secured top honours at the 2025 New Wood competition. This prestigious award recognises groundbreaking wood-based bioeconomy solutions that tackle global challenges and advance the Sustainable Development Goals.

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Pirelli has announced a temporary halt in tyre production at its two UK manufacturing facilities in Burton-on-Trent and Carlisle in direct response to what the company describes as “market conditions.”

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Chinese-based Linglong Tire has recenty launched the world's largest OTR tire - the 59/80 R63 LXD Master Pro, which impressively incorporates independent and innovative strength.

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Leading German automotive magazine Auto Bild Allrad has awarded the Vredestein Wintrac Pro+ third place in its annual group test of high-performance winter tyres. The publication rated the product as “exemplary,” commending its outstanding wet grip, traction and overall balance.

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ECV International is a leading organizer of high-end international business events on a global basis will be hosting the Europe Tire Innovation Summit 2025 on the 26th to 27th November at the Crowne Plaza Frankfurt- Congress Hotel in Frankfurt, Germany.

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Following the final race of the season, Austone and Fortune Tires can reflect with immense satisfaction on their sponsorship presence in the European Truck Racing Championship (ETRC) in Spain’s Jarama.

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Maxam Tire, an international leader in specialty tyre manufacturing, has launched its newMS501 MineXtra tyre in a new 45/65R45 size for L5 wheel loaders and heavy-duty mining machinery. To further enhance its strong reputation in the OTR industry.

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Vipal Rubber recently took part in the celebrations of Vaculug’s 75th anniversary, as one of the most traditional and important tire retreading companies in Europe. The company’s presence at the event, held in London, reinforces its commitment to continuing and strengthening, its long-standing partnerships on a global basis.

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Vipal Rubber recenting participated in the first edition of the Global OTR Conference, dedicated exclusively to professionals from the Off-The-Road (OTR) tyre segment. Which was staged in early October in Antwerp, Belgium.

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BFGoodrich has announced the launch of its new All-Terrain T/A KO3 tyre in Europe with its legendary toughness, now even stronger.

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Falken Tire is currently exhibiting at the 50th anniversary of the Equip Auto show in Paris in Hall 3, Booth G 069 where they are launching their latest tyre product innovations including the new Euroall Season AS220 all season tyre which incorporates cutting-edge Vario Core technology.

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Headquartered in Indiana, USA, Hoosier Racing Tire are recognised as the world’s largest and most successful race tyre manufacturer. Whose specially designed tyres are produced for many aspects of motor racing including circuit racing, drag racing and motocross.

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Tyre.Media recently attended Nokian Tyres launch of its all-new Powerproof 2 next-generation summer tyre at the Hakka Ring near Madrid, Spain taking a series of press tests on the tyre plus a one-on-one presentation on Nokian’s latest introduction to their range from Tommi Alhola, Senior Vice President PCT Central Europe.

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Chinese based Linglong Tire has confirmed the appointment of Alessio Iacovelli as Deputy Director Replacement Sales Western Europe. Who will head the regional sales team responsible for business development, future strategic partnerships and customer loyalty programs.

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Chinese based Triangle Tyre has introduced its new EffeXWinter TW421, a directional ultra-high-performance (UHP) winter tyre specifically engineered for safety, precision, and comfort in winter conditions.

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Tyre Stewardship Australia (TSA) is campaigning for greater responsibility for End-of-Life Tyres (ELTs) in Australia. As whilst tyre manufacturers fund Australia's Tyre Product Stewardship Scheme, vehicle brands have largely avoided contributing to the management of ELTs.

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Pirelli has launched the Cinturato Winter 3, a high-performance winter tyre designed for saloon and crossovers, capable of offering safety and control in winter conditions.

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Continental Tires has appointed two new managers. Jana Striezel has assumed responsibility for Global Purchasing and Dennis Bellmund has become Head of the tyre manufacturer’s Global Original Equipment business. In their new roles, both Jana and Dennis will report directly to Christian Kötz, member of the Executive Board of Continental AG and head of the Tires group sector.

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Continental, a global leader in tyre technology, has recently introduced the Conti Coach HA 5 tyre which is the first model in newly developed Conti Coach Generation 5 line tailored for the People segment in the EMEA region.

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Balkrishna Industries Ltd. (BKT), global manufacturer of Off-highway tires, has appointed Jay Dhillon as president of BKT USA. An appointment that underlines the company’s commitment to strong leadership and its focus on innovation and quality in the U.S. market, BKT.

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Continental has launched the VanContact A/S Eco van tyre which is the first all-season tyre with the highest rating in all categories of the EU label. Setting new standards in performance in the van segment.

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The Chinese state-owned conglomerate Sinochem is reported to be considering its options to sell its 37% stake in Italian tire manufacturer Pirelli. Follows a long-running governance dispute with Pirelli's Italian shareholders and intervention by the Italian government to curb Chinese influence.

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The Pirelli Cinturato All Season SF3 has gained first place overall in the super comparison test conducted by the German magazine Auto Bild, which involved 30 all-season tyres, purchased directly from the market in the 225/40 R18 size. The full report was published in Auto Bild’s September 2025 edition.

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Michelin has launched their latest size update for its Pilot General Aviation tire - the 11×4.00-5 8/160 Pilot TL specially developed in collaboration with Beringer.

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Netherlands based Heuver Group has announced that, as of October 1, 2025, Wilma Toering will join the board in the role of CEO. Working ogether with Bertus Heuver and CFO Remco Vaanholt, Wilma will form the executive team of the family-owned company.

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Goodyear Tire & Rubber has announced a strategic evolution in its EMEA brand portfolio, positioning Cooper Tires as its sole second-tier brand.

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The European Tyre & Rubber Manufacturers’ Association (ETRMA) has expressed concern about the European Commission’s intention to postpone the EU Deforestation Regulation (EUDR) by another year.

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rFpro and Siemens Digital Industries Software (Siemens) have jointly developed a simulation capability that integrates Siemens’ Simcenter Tyre software with rFpro’s TerrainServer, which provides a millimeter-accurate digital model of the road surface.

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TotalEnergies’s Cray Valley has agreed to supply tyre manufacturer Continental with ISCC Plus-certified Cleartack and Ricon resins.

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Leading German automotive magazine Auto Bild Allrad has awarded the Vredestein Quatrac tyre first place in its prestigious annual group test of all-season tyres, rating it ‘Exemplary’.

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Falken has introduced a new EUROALL SEASON AS220 all-season tyre, the first to wear its VARIO CORE label. Built for compact, mid-size and SUV cars, the AS220s have been engineered to give drivers year-round confidence, with the new technical VARIO CORE seal of approval.

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Sumitomo Rubber Industries (SRI) has announced plans to open a new technical centre in the US to support its design and product testing activities in the North and South American tire markets.

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Triangle Tyre has been awarded an EcoVadis Gold medal for its sustainability performance, scoring 81 points in the assessment which places the tyre manufacturer in the top 5 per cent of all companies assessed by EcoVadis, a globally recognized provider of corporate social responsibility ratings.

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Speedline Truck, a product of Ronal Wheels, has developed and launched a new, durable surface for truck wheels to complement its Mirror and Diamond variants. The all-new UltraShield range effectively reduces maintenance requirements, offers long-term protection, and sets a new standard in ease of care.

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Prometeon Tyre Group, a leading company in the commercial, agricultural and OTR tyre sectors, has begun introducing its new R02 PROWAY range, which has been specifically designed to deliver superior mileage performance and versatility for commercial vehicle operators across all applications.

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Continental will be launching its new Conti Urban HA 5 NXT city bus tyre at the leading trade-fair, Busworld Europe, in Brussels.

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ZC Rubber, a leading tyre manufacturer in Asia presented its two flagship brands, Westlake and Tianli along with a strong lineup of mining tyre products at The Mining Indonesia Show earlier this month.

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Leading international tyre manufacturer Hankook has recently renewed its status as the official sponsor of the Ballon d’Or Football Awards in the 2025 season.