Oak Tyres: 45 years of growth and innovation

UK based independent tyre wholesaler, Oak Tyes is celebrating its 45th year of trading this month as the brand continues to go from strength to strength in the UK and international market sectors.

Having launched on August 1st 1980, Oak Tyres is a family managed tyre retail business which over the past five decades has evolved into a successful global distributor with seven warehousing facilities. Apart from presenting the Landsail, Delinte, Aptany, Evergreen and Linglong tyre brands, Oak Tyres also showcases two of its own private brands – Davanti, a mid-range tyre and Envoy, a value tyre brand.

With decades of experience and an intricate understanding of what is essential to create a reliable and trustworthy tyre. Both Davanti and Envoy, are rigorously tested through a leading research and development process by experienced industry experts, at state-of-the-art production facilities.

The company has also recently added specialty tyres to its portfolio along with tyre fitting consumables including tyre valves, wheel weights and tyre mounting paste to its network of trusted independent garage owners across the UK and worldwide. 

Oak continues to pride itself on delivering a high standard of customer service to the fast-fit industry with evolving consumer preferences, technological advancements, and economic factors and has maintained pace with changing customer needs.

During 2024, the brand refined the Oak8 system to integrate more functionality with a new, enhanced B2B platform, Oak Portal. Which integrates with the current Oak Partnership platform and allows stockists of Oak’s exclusive brands to order the point of sale and dealer support items they need, and gain access to rewards. Presenting a more user-friendly, efficient system for accessing tyres and non-tyre products. 

The system’s key features include significantly faster search results and loading times with an all-new intuitive ‘SmartSearch’ function for quick and accurate filtering. A responsive user interface with markedly improved and expanded product catalogue information plus a new suite of account management, order history & financial tool updates, offering customers more insight to view at the touch of a button.

Peter Cross, Commercial Director at Oak Tyres, says, “In its 45 years, Oak Tyres has achieved an astonishing amount - seven warehouses with over 700,000 sq ft of space, stocking 900,000 tyres across premium, mid-range and budget ranges, and introducing two of our own brands into the market.  

“Whilst we have naturally had to be adaptable over the years to manage industry challenges and ensure continued growth, one thing that has never faltered since our inception in 1980 is our determination to deliver a high-end service to the fast-fit industry.

“As a family-run business, these achievements are something we are all incredibly proud of and we want to take this moment to thank everyone who has been a part of our journey. From our Oak family to our loyal customers – we couldn’t do it without you.”