Goodyear and Bond International Collaborate to Expand Cooper’s Presence in the UK
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Part of Bond International’s UK distribution network
Bond International has become a distribution partner for Goodyear’s Cooper brand in the UK.
The new partnership supports Goodyear’s ambition to re-establish Cooper as one of the leading brands within the value segment, making its renewed range more readily accessible to retailers and consumers. Bond is now stocking Cooper tyres across passenger car, light commercial vehicle and specialist 4×4 applications, with both businesses working together to align availability with UK market demand.
Charlie Bond, CEO of Bond International, says: “This is another exciting partnership for Bond International. We have invested heavily, developing a portfolio of 11 warehouses and a fleet of 370 delivery vehicles. These investments enable us to stock large ranges of SKU’s and to provide same day delivery to 92% of mainland UK. This puts us in a great position to support distribution deals such as Cooper.”
The arrangement provides an additional route to market for Cooper, complementing Goodyear’s existing network while making Cooper tyres available to the independent tyre retailers Bond supplies.
Jamie Stevens, Head of Sales, Key Accounts at Goodyear Tyres UK Limited, adds: “Cooper has more than 100 years of history and heritage, with particularly strong recognition in the 4×4 and off-road community. We see a significant opportunity to build on those foundations and re-establish Cooper in the UK with a renewed range and a strong proposition for both the trade and consumers.
“Working with Bond International will support our ambition to make Cooper more readily available across the UK. It’s an exciting next step as we continue to renew the brand, respond to changing consumer demand and introduce Cooper to more retailers and drivers.”
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