Nokian Tyres

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Nokian Tyres introduces the new Nokian Tyres Powerproof E, a premium summer tyre developed for the needs of modern drivers in Central and Southern Europe. The tyre's key achievement is its A-class rating in all three EU tyre label categories: rolling resistance, wet grip and external rolling noise, across the entire product range.

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Nokian Tyres has announced the expansion of its current cooperation with Tata Consultancy Services (TCS), a global provider of IT services, consulting and business solutions.

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Nokian Tyres will celebrate the 40th anniversary of its Ivalo test centre in 2026. The facility is the largest and most diverse winter tyre testing environment in the world, where the company tests thousands of tyres every year.

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Nokian Tyres factory in Oradea, Romania has recently produced its one millionth tyre of the year on December 20th. The tire was produced according to the production target for the year.

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Nokian Tyres has announced the completion of a significant organisational restructuring at their facilities in Finland, resulting in workforce reductions designed to enhance its financial performance and operational efficiency.

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The Nokian Tyres Green Step Ligna concept tyre, a collaborative production partnership with UPM, secured top honours at the 2025 New Wood competition. This prestigious award recognises groundbreaking wood-based bioeconomy solutions that tackle global challenges and advance the Sustainable Development Goals.

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Tyre.Media recently attended Nokian Tyres launch of its all-new Powerproof 2 next-generation summer tyre at the Hakka Ring near Madrid, Spain taking a series of press tests on the tyre plus a one-on-one presentation on Nokian’s latest introduction to their range from Tommi Alhola, Senior Vice President PCT Central Europe.

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The latest Brand Finance Tyres 25 2025 report confirms that both Yokohama and Nokian Tyres have been named as among the fastest growing tyre brands. With Nokian Tyres highlighted as the fastest growing overall brand with a 31 per cent increase in brand value.

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Nokian Tyres has announced it has commenced delivering tyres from its latest new production facility in Oradea, Romania to its Central European customers.

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Nokian Tyres has launched an all-new all-season tyre range to be introduced into the Central European tyre market.

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Nokian Tyres has announced it’s taking a leading role in the development of the FUTUREPROOF research and innovation (RDI) programme. Through a €70 million initiative co-funded by Business Finland, with the aim of tackling the critical challenges of future mobility.