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Yokohama and Nokian listed amongst fastest growing tyre brands
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Yokohama and Nokian listed amongst fastest growing tyre brands
16 June, 2025
1
min. read
The latest Brand Finance Tyres 25 2025 report confirms that both Yokohama and Nokian Tyres have been named as among the fastest growing tyre brands. With Nokian Tyres highlighted as the fastest growing overall brand with a 31 per cent increase in brand value.
Yokohama is also noted for a strong growth momentum with an increase of 23 per cent. Placing the company in the top ten of the listing.
During the first quarter of this year, Nokian has recorded strong growth in all regions and are currently investing in a new production facility in Romania and expanding manufacturing capacity at its existing factories in Finland and North America to support future growth.
Whilst Yokohama attribute its latest growth increase to record profitability, strong consumer tyre sales and effective pricing strategies.
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