Yokohama

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Yokohama Rubber has announced it has recently joined PROJECT TREE, an initiative founded by ITOCHU Corporation to promote the sustainability of natural rubber.

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Yokohama Europe has announced the appointment of Giuseppe La Iacona, who joined the company on September 15, taking on key leadership responsibilities aimed at supporting Yokohama’s continued growth and consolidation across the European market.

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Yokohama Rubber has announced that in its role as the official partner of BMW M Motorsport, the company will now supply its ADVAN racing tyres for BMW M Motorsport’s specially developed BMW M3 Touring 24H cars, which will compete in the SPX class in this year’s Nürburgring 24-Hour Race (ADAC RAVENOL 24h Nürburgring) and the Nürburgring Langstrecken-Serie (NLS).

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Yokohama has revealed it has recently renewed its ongoing partnership agreement with Germany’s Haupt Racing Team (HRT) and is aiming to capture victories at the 2026 Nürburgring 24-Hour Race (ADAC RAVENOL 24h Nürburgring) and the Nürburgring Langstrecken-Serie (NLS). This will be the third successive year the leading tyre brand has partnered with HRT for these events.

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Yokohama Rubber has confirmed that its global flagship brand ADVAN tires are being featured as equipped tyres on the vehicle used in "Gymkhana: Aussie Shred," the latest instalment of the Gymkhana car stunt film series.

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Yokohama Rubber has confirmed the beginning of a new agreement to supply its BluEarth-FE AE30 tyres as original equipment (OE) fitment Nissan’s new mini-vehicle, Roox, which was recently launched and equipped with 155/65R14 75S size tyres.

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Yokohama tyres for commercial vehicle applications are establishing new standards for long-haul transport, with milk-fraction operator G&J Shuttleworth Ltd among those benefitting.

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Yokohama Rubber has recently entered a new pioneering partnership with Extreme H, the world’s first hydrogen powered off-road racing championship as the official tyre partner.

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Yokohama-ATG who manufacture the Alliance and Galaxy ranges of off-highway tyres has launched a new revamped website. Which is hosted on an upgrade platform to guarantee a seamless user-friendly interface with easier access which is faster and more secure.

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Yokohama Rubber has confirmed that its Geolandar A/T G31 and X-CV tyres are now being fitted as original equipment on Toyota’s new 4Runner in North and Latin America which was launched at the beginning of this year.

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The latest Brand Finance Tyres 25 2025 report confirms that both Yokohama and Nokian Tyres have been named as among the fastest growing tyre brands. With Nokian Tyres highlighted as the fastest growing overall brand with a 31 per cent increase in brand value.

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Yokohama Rubber has confirmed it has entered into a new agreement to supply its Advan Fleva V701 tyres as original equipment for Toyota’s new Corolla Cross GR Sport model, part of the compact ‘Corolla Cross SUV range. Which becomes available from August in Japan, Europe, Australia and other international regions in tyre size 225/45R19 92W.

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Yokohama Rubber has just announced their latest acquisition of the fixed assets including land, building production machinery of a closed production plant in Romania. Through the company’s off-highway tyre (OHT) subsidiary Yokohama TWS Romania S.R.L.

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Yokohama Tire has announced the launch of its new 116R Regional All-Position Steer tyre which has been produced at the company’s manufacturing plant in Mississippi, USA and is now available in three initial size options – 11R22.5, 295/75R22.5 and 11R24.5 incorporating a seven-year unlimited retread casing warranty.