tyre.media Yokohama named as OE fitment partner for the new Nissan Roox
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Yokohama named as OE fitment partner for the new Nissan Roox

09 December, 2025
1 min. read
The Yokohama BluEarth-FE AE 30 tyre

The Yokohama BluEarth-FE AE 30 tyre

Yokohama Rubber has confirmed the beginning of a new agreement to supply its BluEarth-FE AE30 tyres as original equipment (OE) fitment Nissan’s new mini-vehicle, Roox, which was recently launched and equipped with 155/65R14 75S size tyres.

The BluEarth-FE AE30 is a fuel-efficient standard tyre from the BluEarth Yokohama global tyre brand based on the concept of being environmentally, human, and socially friendly. The demonstrates excellent fuel efficiency and a high level of balance between basic performance properties such as quietness, comfortable performance, a comfortable ride, and long life.

The new Nissan Roox has been designed as a mini-vehicle featuring a comfortable interior and a number of advanced safety technologies such as the “Intelligent Around View Monitor” (with moving object detection and 3D view functionality).

Yokohama Rubber is aggressively developing tyres employing its leading-edge BluEarth tyre technology, and many of these tyres are now installed as factory equipment on gasoline-powered vehicles, hybrid cars and EVs such as a wide variety of new car models, including the latest-model saloons, SUVs, sports cars, and compact cars.

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