Alliance Showcases AGRI NOVA and Other Agricultural Tyres at EIMA 2026

The Alliance stand at EIMA International 2026 in Bologna
Alliance Tires is showcasing its latest agricultural tyre, the AGRI NOVA, at EIMA International 2026 in Bologna, Italy. The exhibition runs from 10 to 14 November. At stand B/5 in hall 16, Alliance is also displaying the AGRIFLEX+ 372, AGRIFLEX+ 373, AGRI STAR II, AGRI STAR II Row Crop and Alliance 390, covering applications from tractor and sprayer work to heavy agricultural transport.
A larger tyre footprint and lower inflation pressure can distribute machine weight more evenly, helping to reduce soil compaction and preserve conditions for root growth and water infiltration. Improved traction can reduce wheel slip and fuel consumption, while durable construction and wear-resistant tread designs can extend tyre life and reduce replacement costs.
Sandeep Unni, Vice President of Sales at Y-ATG, points to three priorities for farmers: improving productivity, controlling costs and protecting their land.
“The right tyre can support all three goals – improved traction, a larger footprint and a longer working life. At Yokohama-ATG, we continuously work towards building solutions that support these goals.”
Taking centre stage is the AGRI NOVA, the latest addition to the Alliance agricultural range. Developed for tractors that handle day-to-day farm work, the R-1 bias tyre is designed for operations that combine fieldwork with regular road transport. Its tread uses three distinct lug angles to provide traction in the field and support a smooth, stable ride on the road.
Overlapping centre lugs help reduce vibration and promote even wear. A square profile and wide tread create a broad footprint that distributes weight more evenly. Dual tie bars, mud breakers and shaped tread cavities help the tyre shed soil in wet or sticky conditions. The AGRI NOVA comes with a seven-year Alliance warranty.
The AGRI STAR II features Alliance’s Stratified Layer Technology. As the upper tread layer wears, it exposes a different lug geometry that helps maintain traction and road performance. The tyre’s D speed rating of up to 65 km/h suits regular road travel between fields, while stubble protection and a wear-resistant compound help extend its service life.
The AGRI STAR II Row Crop brings the same technology to sprayers working between crop rows. Its narrow profile helps operators manoeuvre accurately through standing crops. Its traction, stability and road-speed capability help them cover large areas within tight application windows.
The AGRIFLEX+ 372 uses VF technology to carry the same load at a lower inflation pressure than a conventional radial tyre. The resulting larger footprint helps reduce ground pressure while supporting traction and efficient power transfer during demanding fieldwork.
The AGRIFLEX+ 373 combines VF technology, Stratified Layer Technology and a hybrid tread. VF construction allows the tyre to operate at lower pressure, while Stratified Layer Technology helps maintain traction and road performance as the tread wears. The hybrid tread provides grip and helps shed soil in the field while supporting ride comfort on the road.
The Alliance 390 range is designed for trailers, spreaders, tankers and other heavy agricultural equipment. It is available in a steel-belted construction, with one all-steel variant, the 560/60R22.5 AL 390 170 TL HD. Its large footprint spreads heavy loads over a wider area. The tread provides grip and helps shed soil in the field, while supporting stable handling during transport.
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