tyre.media La Iacona Joins Yokohama to Drive European Growth
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Europe

La Iacona Joins Yokohama to Drive European Growth

22 September, 2026
1 min. read
Giuseppe La Iacona

Giuseppe La Iacona

Yokohama Europe has announced the appointment of Giuseppe La Iacona, who joined the company on September 15, taking on key leadership responsibilities aimed at supporting Yokohama’s continued growth and consolidation across the European market.

With more than 20 years’ experience in the tyre industry, Giuseppe brings extensive international expertise in sales, marketing, business development, country general management and international customer management.

Throughout his career, he has held senior leadership positions across several European markets, developing a deep understanding of the tyre industry and a proven ability to navigate complex local market dynamics while driving international business growth. This combination of international experience and in-depth industry knowledge will support Yokohama Europe in further strengthening its organisation and developing new opportunities across the region.

Reporting directly to Takashi Maki, CEO of Yokohama Europe, Giuseppe has been appointed to several key positions within the European organisation. He assumes the role of General Manager South Europe, leading the newly established South Europe Team with the objective of strengthening coordination and synergies between Yokohama’s operations in Italy and France. He also takes on the role of CEO of Yokohama Italia, with overall responsibility for the Italian subsidiary.

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