New Innovations from CEAT [Video]
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Mahavir Prasad Chhatoi, General Manager, Product Design & Development) at CEAT Specialty
India based CEAT Specialty, a leading global manufacturer in the off-highway tyre segment, has launched a series of product and digital solutions at the recent AGRITECHNICA 2025 show, the world’s largest agricultural machinery exhibition in Europe.
The company’s latest development reflects its commitment to engineering excellence, sustainability, and customer-focused digital transformation.
Through its focus on sustainable mobility for modern agriculture, CEAT Specialty presents its latest agricultural range featuring the Lawnmax, Farmax R65 X3 and Yieldmax VFlex among other top selling farm tyres.
Engineered to deliver superior traction, durability, and reduced soil compaction, the product range feature deeper treads, wider footprints, and advanced VF technology that allows up to 40% lower inflation pressures. These innovations are combined to enhance field performance while supporting environmentally responsible farming practices.
Expanding its footprint across key segments, CEAT Specialty has also introduced the Agritrail Series under its Agricultural Tracks portfolio.
Amit Tolani, Chief Executive, CEAT Specialty says, “At CEAT Specialty, we are constantly looking ahead, developing products and solutions that not only improve performance but also align with the sustainability goals of modern agriculture. With our customers also evolving with us. Every new product, digital platform, or material innovation we introduce is designed with their productivity, efficiency, and long-term value in mind.”
In line with its digital-first approach, CEAT Specialty is also introducing CEAT Specialty Connect, a mobile application designed to make product discovery and ownership simpler and more efficient. The platform includes a Product Selector, Pressure and TKPH Calculators, and downloadable technical data sheets, with multilingual support to be added soon. The initiative represents a significant step in CEAT’s 360-degree customer engagement strategy.
The company’s commitment to sustainability has been further recognised this year with the EcoVadis Silver Certification acknowledging CEAT Specialty’s achievements in sustainable manufacturing, quality control, and process traceability, placing the brand in top 15% of companies assessed.
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