Sailun acquires Vogue Tyre in America
2
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Sailun Tire USA has acquired Vogue Tyre, a premium tyre provider with a 110-year legacy. This strategic combination heralds a new era of innovation and growth, presenting an unparalleled opportunity to redefine excellence, push boundaries and set new standards in the tire industry.
For over a decade, Sailun and Vogue Tyre have maintained a manufacturing partnership grounded in a relentless pursuit of quality, performance and cutting-edge design and this collaboration now evolves into a formidable force in the premium tyre market."
Peter Koszo, CEO of Sailun North America says, “This is a defining moment, as Vogue Tyre is not just a brand and by integrating Vogue into the Sailun family, we are merging world-class manufacturing strength with a legendary name in premium automotive styling. Together, we are creating new possibilities for dealers, customers and enthusiasts who refuse to settle for the ordinary.”
This acquisition accelerates Sailun’s expansion into the premium US market segment, unlocking new levels of brand prestige, customer loyalty and market influence. With Vogue Tyre’s century-long reputation for luxury and style, Sailun is now poised to make an even greater impact on the American tyre industry by delivering high-performance products that set new benchmarks.
Whilst Vogue dealers will gain access to enhanced product innovation, broader market reach and the ability to offer customers more than ever before. Greg Hathcock, President of Vogue Tyre, which recently celebrated its 110th anniversary, adds, “The acquisition is the ultimate way to honour our legacy by securing an even stronger future. Vogue Tyre has always been about standing out, pushing limits and defining what’s next and with Sailun behind us, the road ahead is limitless.”
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