Africa

2 min. read

Aeolus Tyre, a leading Chinese supplier of commercial vehicle tyres, plans to invest CNY2.7 billion (USD394.1 million) to build a plant in Egypt, aiming to expand its overseas high-end market presence, lift profitability, and raise its global brand profile.

1 min. read

Marangoni has announced a new business partnership in the Moroccan retreading market with Samir Amr, owner of Greenline Tyres, to further strengthen its presence in the region starting in 2026.

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Vipal Rubber, one of the world's largest rubber manufacturers for tyre retreading, recently visited its Ugandan partner Mandela Group and tyre retreader, City Tyres in East Africa.

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Linglong Tire has announced the appointment of Sherif Degheidy as Director Specialty Tires for the MEA region. In this role, Sherif will be responsible for the strategy and sales of the Specialty Tires division in the Middle East and Africa and will report to Jeffrey Hughes, Director OTR EMEA.

3 min. read

Radar Tyres, the flagship brand of Singapore-based Omni United, has been announced as a strategic multi-year partner of Cricket South Africa (CSA), becoming the Global Partner for the Proteas and Junior Proteas series across all major formats.

4 min. read

Bridgestone has launched co-creation activities with Ethiopian Airlines and Ethiopian Airports at Addis Ababa Bole International Airport, as part of an initiative that aims to reduce foreign object debris (FOD) on airport surfaces to enhance safe aircraft operations.

1 min. read

Michelin, has announced the appointment of Cedric Binoit as Managing Director, Vice President of Marketing & Sales for the Middle East and North Africa (MENA). Based in Dubai, Cedric will be responsible for driving Michelin’s growth strategy, accelerating customer-centric innovation, and reinforcing the company’s leadership in sustainable mobility across one of its most dynamic global markets.

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Chinese tyre manufacturer Guizhou Tyre has revealed future plans to build a production plant in Morocco in the near future.

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Goodyear Tire has confirmed the appointment of Mr Jan-Piet van Kesteren as the new Managing Director EMEA & Chief Sales Officer EMEA Consumer. Which will be effective from 1st September with Jan-Piet reporting to Mark Stewart, Chief Executive Officer and President.

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Kumho Tire has been chosen by car manufacturer Kia to fit Crugen HT51 tyres on their first pick-up truck – The Tasman.

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Goodyear has announced that following eight decades of manufacturing tyres, they have decided to close their production facilities in Kariega, Nelson Mandela Bay in the Eastern Cape Province of South Africa. As part of the brands future international restructuring plans.

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Michelin has confirmed the introduction of their Primacy 5 tyre into the Middle Eastern and African markets with the objective of delivering enhanced safety, longevity and a lower environmental impact for drivers in these countries.

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In April Czech Republic based Mitas Tires recorded a highly successful debut at the SIAM 2025 (Salon International de l’ Agriculture au Maroc) show in Meknes, Morocco in partnership with their long-standing Moroccan tyre distributor SPEN SPHF.

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Vipal Europe’s commercial technical division has established a technical training partnership with 25 tyre repair businesses in West Africa as part of a qualification programme in collaboration with West Africa Tires Services (WATS).

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South African national economists have issued a warning that the country’s AGOA duty free access to the North American business sector could be coming to a close, therefore posing a significant problem in the immediate future for the tyre, equipment and automotive parts sectors.