tyre.media Goodyear appoints Jan-Piet van Kesteren in prominent EMEA role

Goodyear appoints Jan-Piet van Kesteren in prominent EMEA role

19 August, 2025
1 min. read
Jan-Piet van Kesteren

Jan-Piet van Kesteren

Goodyear Tire has confirmed the appointment of Mr Jan-Piet van Kesteren as the new Managing Director EMEA & Chief Sales Officer EMEA Consumer. Which will be effective from 1st September with Jan-Piet reporting to Mark Stewart, Chief Executive Officer and President.

He will be responsible for leading Goodyear’s consumer business throughout the European, Middle Eastern and Africa (EMEA) regions through a strong focus on promoting sales, delivering profitable growth and advancing the company’s global strategy and objectives.

Also, Jan-Piet will supervise key aspects of regional governance to ensure strategic and operational alignment across the EMEA areas.

Jan-Piet joins Goodyear following over twenty years of international commercial leadership experience across the industrial and fast-moving consumer goods (FMCG) sectors. He was previously Managing Director for Europe, Middle East and Africa at AkzoNobel. Whilst also holding several senior leadership roles during a sixteen year period at Unilever across EMEA.

Mark Stewart says, “Jan-Piet’s track record of leading large-scale businesses, developing high-performing teams and delivering strong commercial outcomes makes him a great fit for Goodyear.

 “His strategic leadership will be key to advancing our EMEA agenda – driving growth in high-value segments, strengthening our distribution model, and executing with a sharp focus on the customer.”

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