Middle East

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JK Tyre & Industries, one of the top twenty global tyre manufacturers has showcased its product portfolio across the TBR, PCR and 2/3-wheeler segments at the current Automechanika Dubai 2025 Show.

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Automechanika Dubai, the largest aftermarket event in the MEA region, is now being syaged Live until the 11th December. Once again attracting thousands of visitors and hundreds of companies from around the world.

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From 9–11 December 2025, the Dubai World Trade Centre will once again become the central hub for the global automotive aftermarket community. With the event approaching, we are sharing the key information that may support your visit and preparation.

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Michelin, has announced the appointment of Cedric Binoit as Managing Director, Vice President of Marketing & Sales for the Middle East and North Africa (MENA). Based in Dubai, Cedric will be responsible for driving Michelin’s growth strategy, accelerating customer-centric innovation, and reinforcing the company’s leadership in sustainable mobility across one of its most dynamic global markets.

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Goodyear Tire has confirmed the appointment of Mr Jan-Piet van Kesteren as the new Managing Director EMEA & Chief Sales Officer EMEA Consumer. Which will be effective from 1st September with Jan-Piet reporting to Mark Stewart, Chief Executive Officer and President.

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Michelin has confirmed the introduction of their Primacy 5 tyre into the Middle Eastern and African markets with the objective of delivering enhanced safety, longevity and a lower environmental impact for drivers in these countries.

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Over 50 industry experts will make presentations and lead conversations on localisation, sustainability and future mobility when Automechanika Riyadh returns to RICEC from 28-30 April 2025.

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As the most important international trade fair for the automotive industry in the Middle East. Automechamika Dubai 2025 will be staged from December 9–11, 2025, at the Dubai World Trade Centre.