Linglong Appoints Pradeep Karat as Sales Director OTR MEA
2
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Pradeep Karat
Linglong Tire recently confirmed that Pradeep Karat has been appointed the new Sales Director OTR for the Middle East Africa (MEA) region.
In this role, Karat becomes responsible for the strategy and sales of the Specialty Tyres division in the Middle East and Africa and reports to Jeffrey Hughes, Director EMEA. He will work closely with the respective product and marketing teams with the aim of establishing Linglong Tire as one of the leading specialty tyre suppliers in the market, sourcing new strategic partnerships and generating business growth and entering new regions.
Karat will be joining Linglong from Hankook Tire Middle East Africa, where he most recently worked as Senior Manager Truck Tyres Sales. Pradeep has over 30 years of experience in various management positions in sales and marketing at premium tyre manufacturers, including Bridgestone, Goodyear and Continental, and brings extensive knowledge of the industrial, commercial and customer market sectors and has been extremely successful in the competitive markets of the MEA region over the past decades.
Pradeep says, “I am very pleased to be part of the Linglong team as Linglong Sales Director Middle East Africa. I will do everything I can to use my experience and expertise to successfully advance Linglong in the MEA region.”
Pradeep has a master’s degree in marketing and economics and speaks Arabic, Hindi, Tamil and Malayalam in addition to English, and he will be based in Dubai, in the United Arab Emirates.
Jeff Hughes, Director OTR EMEA adds, “I have worked with Pradeep in the Middle East in the past and am very pleased that he is now joining Linglong to help us continue to grow our off-highway business. He brings extensive knowledge of the region, knows how to find new distributors and build strong partnerships. Pradeep will also endeavour to expand Linglong’s current presence in India as well as in key African markets and will work closely with Sherif Degheidy, who joined us in February and is already very successful in the market.
Together Pradeep and Sherif will be a great professional team that will successfully develop the Linglong brand in the OTR segment in the MEA region.”
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