Michelin introduces the Primacy 5 into the Middle East and Africa
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The Michelin Primacy 5 tyre
Michelin has confirmed the introduction of their Primacy 5 tyre into the Middle Eastern and African markets with the objective of delivering enhanced safety, longevity and a lower environmental impact for drivers in these countries.
Our markets constantly demand high-quality tyres offering superior comfort, safety and durability and the Michelin Primacy range’s legacy spans nearly two decades in the Middle East. Our new Primacy 5 tyre also marks a significant milestone in the range, and we are confident it will be highly successful across the African continent and the Middle East guaranteeing outstanding performance and sustainability benefits.
Harkesh Jaggi, Vice President, Sales & Marketing for Michelin in the Middle East and North Africa
With a new patented tread pattern and a ten per cent increase in groove depth compared to the Primacy 4+. The Primacy 5 optimises water evacuation, improves wet braking performance and increases safety by four per cent on wet surfaces. Along with an eighteen per cent increase in lifespan to ensure drivers can travel 7,000 km further than its predecessor on both urban and long-distance routes.
The Michelin Primacy 5 has been specifically engineered to meet the driving needs of hatchbacks, sedans, crossovers and SUV’s enabling superior driving performance regardless of being combustion, hybrid or electric engine type.
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