Simply Brands to Target European Growth at Automechanika Frankfurt

Part of the Simply Brands product range
Leading supplier of automotive accessories and private labelling manufacturing, Simply Brands, is anticipating significant opportunities from exhibiting at Automechanika Frankfurt 2026 as it continues its European expansion programme.
Simply Brands will occupy a prominent stand in hall 3.1 stand C63, showcasing a product range that spans the full breadth of automotive accessories its growing customer base relies on, from lighting, interior and exterior accessories and electric-vehicle accessories to car care, wiper blades and more, creating a genuine one-stop shop for all automotive needs.
Simply Auto is the core range of automotive accessories and car care products, covering bulbs, wiper blades, cleaning and the everyday essentials motorists rely on. The most recent introduction is SBxPro, which is a specialist professional range built for technicians, including maintenance sprays such as brake cleaner, instant gasket sealant and EGR valve cleaner, alongside direct fit wiper blades. Invisible Glass Wipers is a premium silicone hybrid wiper blade range, which is engineered for streak-free, all-weather clarity.
Another brand that will be highlighted is Simply Tools, a growing range of quality hand tools and workshop essentials. Whilst Fine & Dandy is a collection of playful and practical car, travel and lifestyle accessories designed for impulse buy retail appeal with eye catching packaging.
Sam Robinson, Business Development Manager at Simply Brands says, “Automechanika Frankfurt is the perfect stage to show retailers and distributors just how far our brand portfolio has grown. From Simply Auto and SBxPro through to Fine & Dandy, we are able to offer partners a genuine one-stop solution, whether they want established brands off the shelf or a fully managed private label programme.”
Simply Brands’ staff will be on hand throughout the show to discuss the various ranges, share technical knowledge and inform visitors of its unique offering, not just with its Simply branded products, but also with its private label service, which is successfully expanding throughout Europe.
Simply Brands has relationships with a variety of Europe’s leading retailers, who trust Simply Brands to source, manufacture, package and even distribute their own branded products, and it’s an area the company is keen to expand whilst at Automechanika Frankfurt.
Simply Brands has five registered entities in Germany, Hong Kong, UK, USA and China, offering partners a truly global footprint.
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