PRINX conquers Italian hearts and streets
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Thomas Wohlgemuth, Managing Director of PRINX Europe; Fabien Bouquet, Point S International CEO; Lidia Komianc, Country Manager Point S Italia; Adrian Costache, Sales Manager PRINX Europe
PRINX, the young premium tyre brand with a stylish and sustainable concept, is now also available in Italy. POINT S Italia is responsible for the launch in the specialised trade.
The premium tyres from PRINX are now available throughout Italy. To this end, the brand is working together with importer MAGRI GOMME and POINT S Italia. The highlights of the range were presented at the "Tutti in Pista" (Everyone on the Track) event. Under this motto, POINT S invited members, suppliers and automotive giants to Varese in Italy in February.
With its innovative product range, PRINX is aimed at a young generation of drivers. It combines a modern and consumption-orientated lifestyle with sustainable thinking. In addition to a large selection for vehicles with alternative drive systems, PRINX also develops tyres for combustion engines. The design-oriented brand specialises in passenger cars and SUVs up to the ultra-high performance range.
The VANEA 4S presented in 2024 serves the van life trend. Like the QUATTURA 4S+ all-season car tyre, it has the 3PMSF symbol and excellent test values. The latter is also TÜV SÜD certified.
According to Sales Manager Matteo Elisei (PRINX), the high quality of the all-season range in particular was also ‘highly praised’ by event visitors. The young label's striking brand image was also appreciated.
In addition to the flagship brand PRINX, the Chengshan brand was presented to the 300 or so trade visitors. As a classic volume brand, it plays to its advantages in the economy segment. POINT S Italia members will also receive them immediately.
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