Martins acquires the Bruno Wessel and Road Grip Tire Stud Brands
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Part of the Martins product range
Canadian-based Martins Industries has confirmed that, as part of its growth strategy, it has completed the acquisition of the Bruno Wessel and Road Grip brands, both specializing in tire studs for a wide range of applications.
The Bruno Wessel and Road Grip brands offer a complete range of high-quality tire studs addressing the needs of passenger cars, light trucks, heavy-duty trucks, highway tractors, snowplows and mining equipment, as well as sport or intensive uses such as rally, motocross, ice racing, motorcycles and ATVs. The product portfolio includes lightweight aluminium or steel studs, as well as screw-in studs engineered to meet the highest standards of performance and durability.
With the integration of the Bruno Wessel and Road Grip brands, Martins effectively expands its product depth with a new family of products focused on tyre safety and performance.
Martin Dépelteau, President of Martins, says, “With these new acquisitions - the fifth completed by the company in recent years - we are further expanding our product range and reinforcing our position as a key player in the tyre industry. By integrating solutions that enhance road grip and traction on ice and snow, we are strengthening our safety offering for users operating in challenging winter conditions.
“This step is part of our growth strategy, and we remain actively open to other acquisition opportunities that will complement our offering and support our international expansion.”
Garry Wessel, President of Bruno Wessel, adds, “We're incredibly excited to see the company that my father built more than 50 years ago continue its journey under the Martins banner. This acquisition not only secures the proud legacy of Bruno Wessel but also unlocks new growth opportunities and ensures our industry-leading tyre studs, tools, and equipment continue to meet our customers' strictest demands for superior quality and exceptional service.”
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