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tyre.media Hankook sponsors the Ballon d’Or Soccer Awards again
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Hankook sponsors the Ballon d’Or Soccer Awards again

01 October, 2025
2 min. read
Hankook sponsors the Ballon d’Or Soccer Awards again

Leading international tyre manufacturer Hankook has recently renewed its status as the official sponsor of the Ballon d’Or Football Awards in the 2025 season. 

The golden trophy honours the best performances in professional football over the past season and is the world’s most prestigious individual award in football. This year’s award ceremony took place earlier this week in the impressive Théâtre du Châtelet in the French capital Paris.

Since its establishment in 1956 by the sports publication “France Football”, the Ballon d’Or has evolved from a European to a global standard for individual excellence in football. 

2025 will be Hankook’s second consecutive year sponsoring the award in a partnership that incorporates both parties being able to use the other’s brand logos, and the Hankook logo being prominently placed along the red carpet and in the press areas. 

In addition, digital activities on UEFA and Hankook channels will strengthen supporters’ emotional brand loyalty worldwide.

With its renewed commitment to the Ballon d’Or, Hankook is confirming its global sponsorship strategy, which revolves around targeting partnerships with international sporting appeal. The company focuses on first-class and attention-grabbing sports formats, such as sponsorship of events including the ABB FIA Formula E World Championship and FIA World Rally Championship, as well as the UEFA Europa League and UEFA Conference League and Borussia Dortmund in the German football league.

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