Continental Tyre Plant Marks 20 Years in Brazil
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Continental’s Camaçari production plant
Continental has celebrated the 20th anniversary of its tyre plant in Camaçari. Located in the metropolitan region of Salvador, Brazil, this signifies a key milestone for the company’s operations in Brazil and across the Americas.
Since the plant opened in April 2006, Continental has established itself as a reliable partner for its South American customers, supplying both the original equipment and replacement tyre markets with high-quality passenger and commercial vehicle tyres.
Over the past 20 years, the plant has produced around 136 million tyres, with investments of around 1.2 billion Brazilian real (approximately €235 million) over the past ten years. The company is continuously strengthening the plant’s competitiveness, with a clear focus on efficiency, product quality and evolving customer requirements.
Our 20-year journey in Camaçari is a story of continuous growth, operational excellence and the deep commitment of our people to this region. I would like to sincerely thank all our employees for their outstanding contribution, as well as our customers for their continued trust. Looking ahead, we are ready to embark on the next chapter of our plant’s success.
Shander Basílio, Plant Manager of the Continental tyre plant in Camaçari
Today, around 2,000 employees work at the site, making the plant one of the leading industrial employers in the region. A strong team spirit, consistent product quality and a clear customer-centric approach are the foundation for the plant’s future success in a highly competitive market environment.
Rodrigo Bonilha, Head of Continental Tires South America, added: "The production facility in Camaçari is a key asset for our business in the region, and I would like to congratulate our manufacturing team in Camaçari on their 20th anniversary. By manufacturing premium tyres locally, we ensure a reliable supply for the Brazilian market while securing valuable local jobs. This ‘in the market, for the market’ approach is fundamental to how we deliver consistent product quality and performance for customers and consumers."
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