Supertracker launches ‘Built to Last’ campaign

Supertracker, the UK’s leading manufacturer and supplier of wheel alignment systems has introduced a striking ‘Built to Last’ Campaign to effectively highlight the fact that equipment, which is produced to a superior standard, built to last and professionally supported does not need to be a short-term or disposable investment.

Andrew Bates, Managing Director of Supertracker points out that alignment machinery lives, in real, high demand workshops where equipment is used constantly and expected to always perform at the highest level. In these demanding working environments alignment equipment is exposed to vibration, dirt, knocks, temperature shifts and continual handling

Therefore, to maintain performance and reliability it needs to be produced to a standard that withstands this intensity and without the need for recalibration after every use. Andrew adds, “Alignment systems are precision tools and long-term accuracy must be a priority right from the product development stage. As rigid, well-engineered systems provide consistency across all working environments.'

In such a competitive market, Supertracker’s “Built to Last" campaign has been launched to encourage workshops to consider the long-term value of investing in durable, well-supported alignment equipment. By choosing systems designed specifically for the working environment it is intended for and backed by expert aftercare, workshops will benefit from fewer breakdowns and therefore reduced downtime. Giving them greater confidence in every alignment job as well as environmental and ethical benefits.”

Supertracker alignment systems are engineered and assembled in the UK and expertly calibrated on a master rig test to fully traceable standards. Whilst being constructed from robust materials with serviceable components, for long-term precision and performance. 

For example, Supertracker’s hanger system uses steel and chrome-plated steel for key moving parts, ensuring high resistance to wear, corrosion and workshop grime. In contrast, many competing systems use painted components that degrade quickly and compromise long-term accuracy.

Backed by a nationwide aftercare team, Supertracker offers reliable, ongoing support, including annual calibration visits using mobile rigs tested to fully traceable standards. With a centrally located, fully stocked warehouse in Nottinghamshire, customers can have complete peace of mind that their equipment is maintained to the highest standards, long after purchase.

Supertracker was also the first wheel alignment system specialist to introduce green laser technology to the market. Paired with a custom-matched green reflective scale, it delivers exceptional visibility in all lighting conditions, underlining the company’s total commitment to user-focused innovation that stands the test of time for cars and commercial vehicles.