tyre.media Goodyear’s Drive Results Tour to further boost fleet efficiency
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Goodyear’s Drive Results Tour to further boost fleet efficiency

18 April, 2025
2 min. read
The Goodyear Drive Results tour 2025

The Goodyear Drive Results tour 2025

The details of Goodyear’s Drive Results Tour 2025 have recently been revealed, and the tour intends to travel throughout Europe in provide transport industry professionals with a ‘hands-on’ experience of Goodyear’s extensive Total Mobility presentation.

This years tour will include an even stronger emphasis on the brands latest products and innovations which will incorporate both the EQMAX and EQMAX Ultra new tyre ranges and Tires-as-a-Service TPMS Connect service.

Visitors to the various Drive Results Tour will get an exclusive look at Goodyear’s latest technological advancements and mobility solutions.

The EQMAX and EQMAX Ultra is a recently introduced tyre range specifically designed to support the evolving requirements of vehicle fleets. Which incorporates a new tread compound with a higher content of silica helping to deliver up to 20 per cent additional mileage return and 6 per cent improved rolling resistance.

Goodyear’s Tires-as-a-Service is subscription based with the ability to take tyre management t the next level by combining Goodyear’s premium products, predictive analytics and service network and a comprehensive solution for the future.

Finally, Goodyear’s TPMS Connect meets the latest EU regulations for new vehicles and guarantees fleets can integrate their existing OEM system into the company’s ntelligent ecosystem.

The tour will once again have a high-profile presence at major industry trade fairs as well as the Goodyear FI European Truck Racing Championship (ETRC) and visitors can appreciate a specially designed truck features product and solution display with interactive screens and digital application demonstrations.

With our new tyre products and services the company is taking another productive step forward to assist fleets further improve their efficiency, reduce operational costs and achieve ongoing industry challenges.

Maciej Szymanski, Marketing Director at Goodyear’s Commercial EMEA

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