Kumho Tire Becomes Official Tire Partner of Górnik Zabrze
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Kumho Tire signs partnership with Górnik Zabrze
Kumho Tire announced that it has signed an agreement to become the official tire partner of Polish football club Górnik Zabrze.
On July 30, the company held a signing ceremony at Arena Zabrze in Poland. The event was attended by key representatives from both sides, including Tae-min Kwon, Managing Director at Kumho Tire Warsaw, and Michał Siara, Director of Górnik Zabrze.
Under the agreement, Kumho Tire will sponsor Górnik Zabrze for three seasons, from 2026–27 through 2028–29. Founded in 1948 and based in Zabrze, the club is one of Poland’s most famous teams, with 14 league titles and seven Polish Cup victories.
As part of the partnership, Kumho Tire’s logo will appear on the sleeves of the club’s kit. The company will also enhance its brand visibility through stadium video boards, fixed advertising signage, and the club’s official website and social media channels. In addition, Kumho Tire will engage local customers through a range of joint marketing initiatives and events.
Kumho Tire continues to build its premium brand through strategic partnerships
The partnership is expected to generate strong synergies with Kumho Tire’s new factory in Opole, Poland, which is scheduled to be operational in 2028. The company aims to leverage this collaboration to strengthen brand awareness and expand its market presence in Poland and across Europe over the medium to long term.
“We are honored to partner with Górnik Zabrze, one of Poland’s most prestigious clubs,” said Tony Lee, Head of Europe at Kumho Tire. “Through this collaboration, we aim to enhance our brand value among local football fans and accelerate our expansion in the European market through strategic marketing efforts.”
Michał Siara, director of Górnik Zabrze said, “We are proud to partner with Kumho Tire, a globally recognized brand that recognizes our club’s potential and is committed to working with us to enhance its brand presence. This agreement underscores our expertise, our continued growth, and our value as a strong business partner.”
Kumho Tire continues to strengthen its global sports marketing presence through partnerships with leading teams, including AC Milan in Italy, Eintracht Frankfurt in Germany, Stade Toulousain in France, Liga ACB in Spain and Leicester Tigers in the UK. The company will further reinforce its position as a premium brand through diverse, customer-focused initiatives worldwide.
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