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tyre.media Nexen Tire Campaign Launches Across Italy
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Nexen Tire Campaign Launches Across Italy

27 April, 2026
1 min. read
Advertisement for the Nexen competition

Advertisement for the Nexen competition

Nexen Tire has launched a new campaign in the Italian tyre market with the “Buy NEXEN TIRE and win” competition, once again promoting its products during the seasonal change period while highlighting its long-standing partnership with Juventus FC.

The initiative aims to boost sales of summer and all-season products and allows customers who purchase Nexen Tire products from participating retailers to enter a competition featuring “instant win” prizes. Final prizes and a grand prize are also planned for customers purchasing a set of tyres from promotional models with rims of 18 inches or larger.

A total of 77 prizes will be available throughout the promotional period, consisting of digital gift cards, each with a value of €100, awarded via an “instant win” mechanism.

Participants will immediately find out if they have won via an on-screen notification. To participate, it is necessary to purchase a “set of tyres” meaning four tyres of any size. Purchases of 18 inches or larger tyres will also be eligible for the final draw.

The competition will end on 30 June 2026 and will conclude with the final prize draw and grand prize draw, which will be held by 30 September 2026. The grand prize consists of the opportunity to attend a VIP football match hosted by Juventus at their home stadium. Additionally, six winners will be drawn for other final prizes, consisting of three official Juventus signed jerseys and three iPads (128GB).

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