Cooper Increases EMEA Tyre Portfolio

Cooper Tires has expanded its winter portfolio across passenger cars, SUVs and light commercial vehicles, delivering confident performance and solutions designed for real-world winter driving in the EMEA markets.

The new range underlines Cooper’s continued investment in these sectors, and reinforces its commitment to practical, hardworking tyres that reflect the toughness and authenticity at the core of the brand’s new global identity.

The broadened winter portfolio provides 92 per cent market coverage, ensuring customers across EMEA have access to the right winter tyre solutions for a wide range of vehicles.

Cooper’s new winter tyre portfolio is engineered to help drivers stay in control when it matters most, offering tyres designed to perform consistently across demanding winter conditions. Designed for passenger cars and SUVs, the Cooper Winter range is engineered to deliver dependable braking and handling when winter sets in.

A combined high-silica compound with oil and resin technology supports performance on wet and snowy roads, whilst a high density of sipes enhances traction and braking in snow. An optimised casing design across the size range helps improve efficiency without compromising winter performance.

The Cooper Winter portfolio includes 132 SKUs, covering rim sizes from 14 to 21 inches. The range is EV-ready, supporting the requirements of modern vehicles.

Developed specifically for vans, Cooper Winter Van focuses on durability, mileage and control in winter conditions, helping businesses stay mobile throughout the season. The tyre features V-shaped grooves engineered to support dependable wet handling, while an interlocking groove network helps enhance snow traction.

At the same time a tread block strengthener contributes to long-lasting performance, supporting demanding daily use during winter months. The Cooper Winter Van range includes 20 SKUs, covering 14 to 17 inches and is EV-ready.

Ben Crawley, General Manager, Consumer Replacement Europe North, Goodyear, says, “The expanded winter portfolio forms part of Cooper’s broader investment in the brand, following the unveiling of a bold new global brand identity rooted in toughness, confidence and real-world capability. This is supported by renewed product investment, dedicated customer activation programmes and marketing activity designed to build awareness and consideration across Europe.”

This expansion forms part of Cooper’s continued investment in EMEA, bringing the brand’s tough, authentic and straightforward character to a versatile all-season offering.

Designed for passenger cars and SUVs, Cooper All Season delivers confident, well-rounded performance across wet, dry and variable conditions. With 3D blading technology supporting effective braking throughout the year, smooth handling characteristics provide confidence across changing road surfaces. An enhanced footprint helps ensure even wear and long-lasting tread life, helping drivers go further on a single set of tyres. A robust carcass contributes to stable handling and consistent performance across a wide range of driving situations.

The Cooper All Season range includes 84 SKUs, covering sizes from 14 to 20 inches. The portfolio is EV-ready, supporting modern vehicle requirements.

Developed specifically for vans, Cooper All Season Van focuses on strength, mileage and dependability for drivers who rely on their vehicle every day, with a high number of sipes working in interaction with the cap compound to support enhanced all-season braking. Deep treads are designed for enduring performance mile after mile. A robust casing, engineered for heavy loads, provides the durability needed for long-term use and demanding working conditions.

The Cooper All Season Van range includes 18 SKUs, covering 15 to 17 inches, and is EV-ready, supporting the evolving needs of modern van fleets.

Ben adds, “Cooper is focused on doing what really matters for drivers – delivering dependable tires with strong coverage, proven performance and real-world durability. Backed by more than 100 years of heritage and a renewed investment in product and brand across Europe, our all-season portfolio is designed to give customers confidence all year round, whatever the road or the season.”