Heuver Marks 60 Years as Trusted Tyre Partner

May 2026 marks a special milestone for Netherlands based Heuver Tyres who celebrate their 60th anniversary. What started in 1966 as a small family business in Den Ham has grown into a leading and reliable tyre partner for customers across Europe.

Bertus Heuver says, “In the past 60 years, the tyre industry has always been highly dynamic, and we have continuously had to adapt and think ahead which has helped us grow from a regional player to a strong international organisation.”

Today, Heuver includes not only a strong international distribution network, but also 13 Profile Heuver branches across the northeast of the Netherlands, as well as its own wheel factory (Bevri Wheels in Zeewolde) and its own tyre brand: Albourgh. This has enabled the family business to develop into a full-service supplier within the truck, agricultural, and earthmoving sectors.

Heuver’s strength lies in combining entrepreneurship with a clear vision: investing in product range, logistics, international collaboration, and the development of proprietary products and services. This approach laid the foundation for growth in the early decades and continues to drive the company today.

Bertus adds, “The most important thing has always been, and will always be, the customer with maximum customer orientation coming first.

“Knowledge, stock availability, product range, quality, fast delivery, ease of ordering, and communication in the customer’s own language have been our core values for decades.”

This customer-focused approach is also reflected in Heuver’s commitment to convenience in a sector where downtime has direct consequences, and reliable and efficient processes are essential. By investing in a broad and readily available product range, strong logistics, and accessible ordering channels, Heuver supports customers in their daily operations.

Digital solutions, such as the multilingual web-shop, make it possible to order quickly and easily. Combined with expert advice and proactive support, this contributes to clarity, continuity, and ease of use for customers.

Sustainability and efficiency are also becoming increasingly important. With innovative solutions, Heuver helps customers gain insight into tyre performance and actively contribute to CO₂ reduction. These efforts were recognised with an EcoVadis silver rating, placing Heuver among the top 15 per cent of assessed companies worldwide.

In addition, the company continues to invest in people and craftsmanship through initiatives such as the Heuver Academy and training center VakMans, strengthening knowledge and quality both internally and among partners.

At the same time, the organisation remains true to its roots as a family business. Short lines of communication, strong involvement, and a focus on collaboration still form the foundation. Employees understand the market and the challenges customers face, enabling them to provide targeted advice and suitable solutions.

Bertus continues, “We will continue to invest in digitalisation, logistics, and sustainability. But our course remains the same: committed, reliable, and fully focused on the customer. That is what has brought us to where we are today and what will drive us forward in the years to come.”