Mobile Tyre Shop partners with Sailun Tyre

Australia’s leading mobile tyre service specialist, Mobile Tyre Shop (MTS) has announced the next innovative development in the company’s national expansion strategy. With a major investment from Sailun International Holding (Singapore) Pte Ltd, a wholly owned subsidiary of Shanghai based Sailun Group.

Sailun has invested AUD 5 million, to subscribe for approximately 6.2112 million units in the Mobile Tyre Shop Unit Trust amounting to a 11.09 per cent equity in the trust.

Since launching in the Australian tyre market in 2016, MTS’s online to offsite business model has gained a reputation for effectively solving the numerous friction points concerning mobile tyre fitting, significantly reducing time and cost to the customer.

This new strategic business partnership between the two companies will expand MTS’s established e-commerce and onsite service network and confirm Sailun’s increasing market presence in Australia. Whilst also creating an enterprising springboard to the Asia Pacific tyre market for both brands.

Travis Osborne, Mobile Tyre Shop’s CEO confirms that the investment by Sailun, will greatly increase the company’s network to over 100 service vehicles, and enhance their marketing and lead generation whilst further expanding the national support team. 

We are incredibly proud to announce this strategic partnership. As Sailun tyres are OEM on many of the new Chinese EV brands now available in Australia and MTS is once again strengthening, the Australian tyre industry by providing a strong platform to introduce and support a quality tyre brand in our market.

Travis adds

In the short term, MTS’s leading technology will be influential in Sailun’s ability to gain a growing influence with Australian customers. With the company’s proprietary operating system fully integrating and automating all aspects of their business. Which was recently recognised as best-in-class by Apple Inc., California.

Meanwhile Sailun, the 9th largest tyre producer in the world confirm their investment in MTS as a tactical move forward that strongly aligns with their future production and sales strategy to provide specialised tyre products for Australian customers.

Sailun also recognise that currently e-commerce sales in Australia represents less the 5 per cent of total tyre sales market share but MTS already has impressive growth potential to significantly increase this current sales level and growing their fleet and national footprint momentum will create even greater performance levels.

David Williams, Chairman and major shareholder in MTS emphasises that he believes this important partnership with Sailun will ensure Australian drivers will have even better access to affordable, high-quality tyres through Mobile tyre Shop. As the Sailun brand guarantees an outstanding opportunity in the tier three tyre market as our next step in our commitment to provide Australia’s widest range of tyres and brands online.