The way forward in tyre sustainability from Greenergy One
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Anansinee Thaboon – Greenergy One
Another equally ‘groundbreaking’ celebrity to take to the rostrum at the TyreXpo Asia 2026 was Ms Anansinee Thaboon, CEO at Thailand-based Greenergy One. Her impressive topic was ‘Unlocking value from end-of-life tyres: Practical solutions for recovered carbon black (rCB).’
Tyre.Media’s John Stone sat down with Anansinee during the show to find out what benefits speaking at the tyre seminar had provided for Greenergy One. She pointed out that being invited as a speaker represented an unexpected outstanding opportunity for our company as it gave us a highly credible platform to connect directly with industry professionals, tyre and rubber manufacturers and key decision makers from across Asia and on a global basis.
Anansinee says “In fact the enthusiastic visibility and subsequent conversations that followed my presentation have already opened several promising new dialogues with potential future business partners which we will be actively pursuing.”
When asked about what she was expecting to achieve from speaking at the seminar, Anansinee stated, “Our primary goal was to further raise awareness of Greenergy’s mission and innovative approach within the Asian and international tyre industry which we believe is currently at a critical ‘turning point’ in its journey towards sustainability.
“We were also keen to promote Greenergy as a serious proven leader in green tyre technology and sustainable solutions. At the same time being part of the event allowed me precious time to listen to the broader industry conversation on where the market sector stands on sustainability to learn where our company can make the most meaningful impact in the future.”
Greenergy One’s presentation highlighted an urgent need for sustainable practices across a tyre’s lifecycle from raw material sourcing to end-of-life management. Greenergy One’s presentation looked towards showcasing its innovative approach to green tyre solutions and emphasizing how the industry can significantly reduce its environmental footprint without compromising on performance or profitability. By bridging cutting-edge technology with practical implementation strategies Greenergy One is committed to driving towards a cleaner and more responsible future for the global tyre industry.
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