A decade of Laufenn tyres success in Europe
2
min. read
The Laufenn tyre brand from Hankook
Laufenn, Hankook’s associate brand is celebrating ten years in the European tyre market by introducing a series of significant new developments including taking a new additional direction into supplying original equipment tyres alongside other diversifications to its growing tyre portfolio.
Over the past decade the Laufenn brand has increased its sales presence to over 100 countries and steadily evolved its replacement tyre range which now covers 341 passenger car sizes and 18 commercial vehicle sizes. Whilst now starting to provide original equipment tyres for a European car manufacturer.
Laufenn’s product portfolio now includes winter, all season and commercial vehicle tyres to join summer high performance and touring tyres. With recent additions including X Fit Van, I Fit winter series and the studdable I Fit ICE for Northern and Eastern Europe.
Plus, the Laufenn commercial tyre range will further increase this year to incorporate new trailer tyre sizes including 265/70 R19.5 options for the LF95 and LR02 patterns. Jongho Park, President and COO of Hankook Tire Europe points out that the Laufenn brand offers products underlining Hankook’s extensive expertise in providing customers with ‘safety and quality’ at a competitive price.
Hankook also plans to increase its future marketing investment for Laufenn and in due course introduce new summer and winter tread generations as part of a brand development strategy that incorporates the launch of Optimo a new associate brand to target emerging demand segments to support Hankook’s multi-brand approach throughout Europe.
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