tyre.media Alex White joins Continental as National Sales Manager
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Europe

Alex White joins Continental as National Sales Manager

06 May, 2026
2 min. read
Alex White

Alex White

Continental has confirmed the appointment of Alex White as National Sales Manager for material handling and port operations across the UK and Ireland.

Alex joined Continental in 2015 and has since played a key role within the organisation. Over the past decade, he has worked across truck, specialty and material handling product lines, bringing a wealth of experience.

Alex says, “Merging responsibility for material handling and port operations tyres is a good strategic move given the significant synergies between the two product groups. I’m excited to already be building upon my tyre industry experience, contacts and knowledge to meet customer demand.

“There is a sense of optimism for this year, and with more activity at ports and the need for vehicles to help with everything from industrial expansion to construction work, I’m looking forward to being involved in a busy but rewarding pipeline of activity.”

Rebecca Shedden, General Sales Manager, Commercial Tyres UK & Ireland adds, “Alex has a deep understanding of our product portfolio and the needs of our customers. His experience across multiple tyre segments, combined with his strong relationships within the industry, makes him ideally placed to drive growth in both material handling and port operations. We are excited to see the impact he will make in this expanded role.”

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