Prinx Brings Customers Together at the Truck Grand Prix

A successful weekend on and off the track for the Prinx team
Prinx Europe looks back with great satisfaction on the past weekend during the 2026 Truck Grand Prix at the Nürburgring, where the tyre manufacturer focused on its flagship brand, PRINX.
The brand's Loyalty Programme combines customer engagement with motorsport and product innovation in an exclusive setting. Around 30 B2B guests from Germany, Poland, Lithuania, and Romania experienced the new Prinx XELERA EcoLine in the legendary atmosphere of the Nürburgring circuit.
Prinx Europe has drawn a very positive conclusion from this year's appearance at the Nürburgring, focusing on creating memorable customer experiences whilst showcasing the Prinx XELERA EcoLine, the latest addition to its premium truck tyre portfolio.
The Thailand-manufactured long-haul truck tyre was presented in the Prinx VIP hospitality area at the Nürburgring where the programme included access to all European Truck Racing Championship (ETRC) races, networking opportunities in the VIP paddock hospitality area, and an exclusive Prinx customer evening at a premium German restaurant near the Nürburgring.

Truck Grand Prix 2026 at the Nürburgring
The dinner brought customers and the Prinx Europe team together in a relaxed atmosphere, creating valuable opportunities to strengthen relationships, exchange ideas, and build lasting partnerships beyond the racetrack. These shared experiences, both on and off the track, brought the PRINX brand to life and created a strong emotional connection with customers.
Guests also had the opportunity to learn directly from the team about the key performance advantages of the new Prinx XELERA EcoLine. At the same time, PRINX once again demonstrated its commitment to the commercial vehicle industry through its role as the main sponsor of Garrett Trucksport, reinforcing its position as a trusted partner in the European market.
Ari Salah, Marketing Manager Europe at Prinx Europe says, "Building long-term partnerships goes far beyond business meetings and events such as the Truck Grand Prix allows us to create unforgettable experiences for our customers, strengthen personal relationships, and showcase the innovative strength of the Prinx brand.”
Prinx's sister brands, Austone Tires and Fortune Tires, were also represented at the Nürburgring and were showcased in the exhibition park by the company's long-standing distribution partners Küke and Woerlen, highlighting the strength of the Prinx Chengshan brand portfolio in the European commercial vehicle market.
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