JK Tyre Showcases European PCR Range at IDIADA

JK Tyre successfully hosted the EuroTrack España Edition at the renowned IDIADA Proving Ground in Spain on June 20 and 21, 2026. This exclusive two-day event brought together select customers and distinguished members of the automotive media from across Europe for an immersive experience of the company’s latest Passenger Car Radial (PCR) tyre range, specifically made for Europe.
As part of its strategic expansion in the region, JK Tyre has also established a dedicated sales team for Europe, further strengthening its presence and commitment to the market.

The event commenced with an engaging product presentation by Mr. Vipin Kumar Basan, Deputy Technical Director, who shared insights into the company’s cutting-edge PCR portfolio, including detailed performance benchmarks, test results, and technological advancements that underline JK Tyre’s commitment to safety and durability. The session also offered a preview of the upcoming PCR product range, highlighting innovations tailored to evolving European market needs and driving conditions.
Mr. Anshuman Singhania, Managing Director, JK Tyre, stated, “The EuroTrack España Edition reflects JK Tyre’s continued commitment to delivering high-performance and technologically advanced products for global markets. Our growing PCR portfolio is designed to meet the evolving expectations of European customers, with a strong emphasis on safety, superior handling, and driving comfort.”

On the second day, guests participated in an action-packed track experience at IDIADA’s world-class testing facility with sessions designed to provide firsthand exposure to tyre performance vis-à-vis the competition, across multiple conditions. Participants evaluated JK Tyre products on dry handling, wet handling, and high-speed tracks, gaining a comprehensive understanding of the tyres’ grip, control, and stability under varying driving scenarios.
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