Point S introduces its first own brand truck tyre range

Point S,  a leading global independent tyre and automotive service network, has recently launched its first ever own-branded truck tyre range at the Solutrans trade show in Lyon, marking a groundbreaking milestone in the company’s long-standing commitment to the commercial vehicle sector.

Already recognised as a leading player in the truck tyre market across Europe and North America with more than half of its European points of sale offering truck tyre services. Point S is now expanding on its expertise by introducing its first dedicated truck tyre range, Point S Tyres Truck. 

The new Point S Tyres Truck tyre range delivers regroovable, retreadable, and high-performance solutions designed for long lasting value for independent tyre retailers. By extending its private label offering beyond passenger car and premium tyres, Point S is now providing global members with a complete tyre portfolio, enabling them to serve fleets and operators with greater efficiency and competitiveness at a reasonable and competitive price point.

The range includes the Point S Mixed Service tyre, developed for the most demanding conditions incorporating optimised durability and maximum protection against stone penetration. Whilst the Point S Regional Haul tyre offers a wide application range, enhanced robustness, and full 3PMSF certification across all sizes, making it a versatile, state-of-the-art fitment for professional operators.

Covering eight key size references, including 385/65R22.5, 315/70R22.5, and 315/80R22.5, all tyres are 3PMSF-certified for excellent winter performance and year-round reliability. Production will take place in Poland and Turkey by a premium TBR manufacturer. Supported by the manufacturer’s unique consolidated logistics system, Point S members can combine orders of tyres from both production sites within a single truckload order, offering greater flexibility and efficiency.

Fabien Bouquet, CEO of Point S International, says, “This launch represents a key step in our journey to support our members and their customers with complete mobility solutions. Transport professionals need tyres that deliver performance, durability, and value, which is exactly what this range delivers. It also marks an important milestone in our long-term strategy to strengthen our position in the commercial vehicle sector and deliver increased innovation, choice, and independence to the truck tyre market.”

Emilie Faure, International Private Labels Product Manager, adds “From the outset, our goal has always been to replicate the strategy and success of our Point S Tyres passenger car range by extending it to the commercial vehicle market with the launch of Point S Tyres Truck. 

“To support this development we invited selected Point S members and some of our small and medium-sized fleet clients from various countries to test the product. Initial feedback has been extremely positive, with testers particularly impressed with the range’s performing, as well as its quality and competitiveness in real-world operations.”