Davanti Tyres renews long-standing partnership with Everton FC
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Mark Rollings (left) with Peter Cross outside Everton’s new stadium
Everton Football Club is delighted to confirm that Davanti Tyres has recently renewed its commitment to the Club in a new multi-year deal, making them one of the Club’s longest-standing commercial relationships.
Davanti Tyres role as the ‘Official Tyre Partner’, was initially established in 2017 and expanded in 2022, with the renewed agreement set to accelerate the brand’s visibility to millions of fans around the world.
From eye-catching matchday branding at Hill Dickinson Stadium, to a strong presence across Everton’s growing digital and international social media channels, the partnership will continue to drive forward Davanti’s global recognition.
Mark Rollings, Everton’s Chief Partnerships Officer, said: "We’re thrilled to be extending our partnership with Davanti Tyres, a brand that shares our ambition, passion, and commitment to excellence.
“Over the past eight years, we’ve delivered successful activations, told powerful community stories, and brought Davanti Tyres’ brand to millions of people worldwide. This new agreement is a testament to the trust and results we’ve built together – and now we have the opportunity to take the partnership to a new level."
Since its launch in 2017, Davanti has achieved remarkable growth in the fiercely competitive global tyre industry. Headquartered in Merseyside, the company has expanded to five continents and currently has offices and sales teams in the UK, China and across Europe.
Designed and engineered by industry experts, Davanti’s products are produced in one of the most technologically advanced facilities in the world, delivering exceptional performance and value to customers everywhere.
Peter Cross, CEO at Davanti Tyres, added: "Everton has been a valued partner for the past eight years, helping us to expand our presence and engage with audiences worldwide. Over the years, the partnership has allowed us to connect with millions of fans through our innovative campaigns, memorable matchday moments, and a shared commitment to our local community and excellence.
"The Club’s global following, strong brand values, and ambitious outlook align perfectly with our own, and we are excited to build on this momentum and explore new opportunities together in this next chapter of our partnership."
The extended deal will see Everton and Davanti Tyres continue to seek new ways to connect with their respective fans and customers around the world, delivering thoughtful activations throughout the partnership.
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