A new sales direction structure by BKT
2
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BKT Europe has confirmed the revision of the structure of its Global OEM Sales organization, eliminating the position of President Global OEM Sales and bringing all regional OEM units under the direct responsibility of Managing Director Lucia Salmaso.
This significant change has already commenced and ends the collaboration with Ludovic Revel, who had been appointed to the role just over a year ago to spearhead BKT’s expansion in the original equipment (OE) channel. The company thanked him for his contribution and did not disclose further details on any successor structure beyond the new reporting lines.
BKT Europe regional OEM teams will now report direct to Mr Salmaso with the objective being to simplify decision flows and tighten commercial governance around key OEM accounts in agriculture, industrial and OTR applications.
This new company strategy does not in any way diminish BKT’s current OEM ambitions as the company has been adding specialist roles in key regions. In late 2024 and through 2025, BKT announced new OEM managers for Asia-Pacific, Africa and the Middle East, as well as additional appointments in France and South America.
At the same time in recent years, BKT has added rubber tracks and new tyre categories to its portfolio, whilst continuing to build its presence as an OE supplier for heavy equipment manufacturers.
The group has set a target of achieving around 2.6 billion dollars in revenue by 2030, backed by approximately 400 million dollars in new investments over the next few years incorporating a triple focus of Reinforcing leadership in off-highway tyres, Expanding the carbon black business and entering new tyre categories for the Indian market, including PCR and TBR
Within this ambitious plan, BKT has repeatedly highlighted OEM channels as a key lever to grow in agricultural, construction, mining and industrial segments, and to support new product lines such as rubber tracks.
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