EU tyre labelling enforcement causing problems for non-EU countries

A typical EU tyre label
Ever since the European Union’s (EU) tyre labelling regulations came into effect almost four years ago. Enforcement activity has steadily increased, especially in the industrial vehicle and tyre retreading sectors.
Therefore, non-European Tyre wholesalers, distributors and importers have been faced with growing compliance challenges when dealing with or sourcing from EU member states.
The current EU 2020/740 regulation demands detailed performance labelling on fuel efficiency, wet grip and external noise levels whilst also commanding QR codes, ice grip symbols and accessible product information both digitally and in print.
When Brexit occurred and the UK left the European Union it highlighted the additional enforcement measures, customs requirements and extra documentation making trade with non-EU countries increasing difficult and time consuming.
In effect EU labels place a much heavier emphasis on rolling resistance and fuel efficiency that aligns with fleet and eco-conscious buyers and creates a growing opportunity to promote low-emission, high performance tyres with regulatory backing.
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