A Record Year for Pirelli Innovation

Last year proved to be an outstanding year for Pirelli innovation, with many awards acclaimed in tests and recognition for Cyber™ Tyre technology, granted by independent bodies and specialised magazines.

The new tyres from the P Zero, Cinturato, and Scorpion families captured 27 podiums, including 15 first places out of 34 comparative tests. In particular, products for the global market, the P Zero and Cinturato, both reached the top of the podium twice. The Cinturato All Season SF3 also continues its cycle of positive results, with 11 victories.

In addition, Pirelli Cyber™ Tyre technology received four recognitions during the year in different countries, confirming the key role of this technology in the mobility revolution towards a connected and increasingly safe future.

Among the products introduced in 2025, the new P Zero, the sports tyre now in its fifth generation, achieved two victories and was named Best Ultra-High Performance Summer Tyre by Tyre Reviews and took first place in tests conducted by the British magazine Auto Express, confirming the performance and safety characteristics.

The new Cinturato, the summer tyre dedicated to premium vehicles ranging from saloons to SUVs, also recorded two victories, including one from Tyre Reviews, in addition to two podium finishes, demonstrating a perfect balance between safety and efficiency.

As for winter products, the P Zero Winter 2, Pirelli’s solution for sportier cars even during the cold season, achieved, in addition to a podium finish, victory in the tests conducted by the historic Swedish magazine Teknikens Värld, in the category of non-studded winter tyres for Central European roads.

These tyres are also among those which feature the most specialties, Pirelli technologies that help increase benefits for motorists ranging from puncture-resistant technologies (Runflat and RunForward) to those designed to reduce rolling noise inside the cabin (Pirelli Noise Cancelling System).

In both the market and magazine test spotlight, the all-season segment continues to stand out. In 2025, the Pirelli Cinturato All Season SF3 dominated: the latest update of the product for medium-sized and compact cars achieved 11 victories and three podium finishes in comparative tests.

Pirelli Cyber™ Tyre technology is the world’s first system, hardware and software, capable of collecting data from sensors in the tyres and processing them through proprietary algorithms, communicating in real time with vehicle electronics, and received four international awards over the year.

In the USA, it was recognised as the most innovative technology in the tyre sector at the Autotech Breakthrough Awards, whilst in France, at the eighth edition of the Automobile Awards, it won first prize in the safety category; from the independent AutoBest jury, representing 32 European countries, it received the “SafetyBest Award”.

Finally, the US market analysis company Frost & Sullivan named Pirelli “Company of the Year” for the innovative scope of Cyber™ Tyre, a technology that “highlights how digital systems are able to redefine even the traditional components of the automotive sector,” according to the motivations.