Pirelli

4min. read

Pirelli has introduced the Scorpion Winter 3, a winter tyre designed for SUVs, available in 30 sizes and offering technologies tailored to conventional, electric and plug-in hybrid vehicles.

2min. read

Pirelli Tyre's shareholders have appointed a new board dominated by its Italian investor Camfin, with 58.07 per cent of the votes, following a decision by the Italian government to limit the powers of the company's larger Chinese investor.

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The Pirelli P Zero Trofeo RS is one of the fastest tyres tested, designed for track use but also road-legal, according to testing by Tyre Reviews.

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Pirelli has developed a new P Zero R tyre specifically for the Porsche 911 Turbo S, the most powerful version ever produced in over 60 years of 911 history.

3min. read

Following a record-breaking year in 2025 with multiple victories and podium places across all its product families and for its Cyber Tyre technology, Pirelli has opened 2026 with outstanding results for the new generation of its summer tyre Cinturato.

1min. read

Pirelli has announced the appointment of Dario Marrafuschi with immediate effect as Head of Pirelli’s Motorsport Business Unit, replacing Mario Isola, who will provide support until July 1 to ensure a smooth and effective transition. Mario will then leave the company to pursue new professional challenges.

4min. read

Last year proved to be an outstanding year for Pirelli innovation, with many awards acclaimed in tests and recognition for Cyber™ Tyre technology, granted by independent bodies and specialised magazines.

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Pirelli has announced a temporary halt in tyre production at its two UK manufacturing facilities in Burton-on-Trent and Carlisle in direct response to what the company describes as “market conditions.”

3min. read

Pirelli has launched the Cinturato Winter 3, a high-performance winter tyre designed for saloon and crossovers, capable of offering safety and control in winter conditions.

1min. read

The Chinese state-owned conglomerate Sinochem is reported to be considering its options to sell its 37% stake in Italian tire manufacturer Pirelli. Follows a long-running governance dispute with Pirelli's Italian shareholders and intervention by the Italian government to curb Chinese influence.

2min. read

The Pirelli Cinturato All Season SF3 has gained first place overall in the super comparison test conducted by the German magazine Auto Bild, which involved 30 all-season tyres, purchased directly from the market in the 225/40 R18 size. The full report was published in Auto Bild’s September 2025 edition.

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The new Pirelli P Zero tyre range has won a comparative tyre test hosted by British title Auto Express, involving nine independently-purchased summer tyres from different manufacturers.

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Pirelli has ‘stepped back in time’ and recreated its famous P Zero brand, now in its fifth generation after being initially launched 40 years ago.

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Pirelli has entered into an agreement with the Apulia regional government in Italy to create a system to effectively monitor the road network with the aim of establishing a map of the condition of Apulian roads. It will be the very first road monitoring system in the world capable of unifying data collected by tyres.

1min. read

Just days after being officially introduced. The all-new Pirelli P Zero high performance tyre was listed in top place in a comparative test of ultra-high performance (UHP) tyres by the Tyre Reviews platform. Due to its superior focus on performance, safety, improved handling and shorter braking distances.

2min. read

Artificial intelligence (AI) is progressively transforming industries on a global basis, including the tyre sector, with leading manufacturers and suppliers currently already working with AI to further improve tyre design, optimise production processes, enhance logistics, and improve customer service.