tyre.media Automechanika Birmingham 2027 Already Almost Full
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Automechanika Birmingham 2027 Already Almost Full

16 October, 2026
3 min. read
Automechanika Birmingham 2027 looks set to be a busy event.

Automechanika Birmingham 2027 looks set to be a busy event.

Automechanika Birmingham 2027 has revealed that only limited exhibition space now remains for the show, with the floorplan filling faster than usual as leading aftermarket brands confirm their participation.

Businesses planning to exhibit are being urged to book now to secure their place at the UK’s leading trade exhibition for the automotive aftermarket and supply chain to avoid disappointment.

Returning to the NEC Birmingham from 8th to 10th June 2027, the show is set to bring together more than 15,000 automotive professionals, 550 plus suppliers and over 150 expert speakers.

Visitor purchasing patterns demonstrate the strong business potential for exhibitors, with more than eight in ten attendees having purchasing authority, while 77 per cent purchase from exhibitors they interact with at the show. More than half have also switched to a new supplier following connections made at Automechanika Birmingham.

A growing line-up of leading brands has already confirmed its place for 2027, including ALLDATA, Arnott, Autel, Autogem, BM Catalysts, Bosch, Brembo, Castrol, Car-O-Liner, ClipTone, Comma, Core Diagnostics, Delphi, JHM Butt, Kärcher, Launch Tech UK, MAHLE, Maverick Diagnostics, MEYLE, NAPA, Pichler, Repairify, Ring, Shell, Snap-on, TEXA and TOPDON, with further names set to be announced.

Joanne Knowles, Event Director at Messe Frankfurt, organisers of Automechanika Birmingham, says: “Demand for the 2027 show has been extremely strong, with the floorplan filling faster than in previous years.

“With 67 per cent of visitors not attending any other industry show, the event gives exhibitors access to an audience they simply may not reach elsewhere.”

For businesses looking to connect with the UK aftermarket, this provides an opportunity to reach potential customers who do not attend other industry exhibitions.

The value of exhibiting is also reflected in feedback from previous exhibitors. Phil Peace, Managing Director at Repairify, says, “We saw a great mix of existing and new customers, generating some exciting opportunities. It’s the only U event that brings together the Body, Glass and Mechanical sectors under one roof.”

Phil Glover, Owner and Managing Director at Rod Brown Engineering, adds: “The power of Automechanika Birmingham is that it gives us a three-dimensional relationship with our customers that can be lacking in only emails and Teams calls. We get to meet them; they can touch our products and see our innovations in a live environment.”

Alongside the exhibition, an extensive programme of theatres, expert speakers, live demonstrations, training and interactive features will help drive visitor engagement throughout all three days, giving exhibitors even more opportunities to connect with an audience that is actively looking for new products, technologies and suppliers.

Motorvate will also return in a refined format, building on its previous success with a focused student programme designed to bring together industry insight, learning and discussion. The show will welcome back the 30 Under 30 initiative, recognising emerging talent from across the sector, alongside the National Paint Championships and a range of live demonstrations, training opportunities and interactive features.

As the UK’s leading trade exhibition for the automotive aftermarket and supply chain, Automechanika Birmingham provides manufacturers, suppliers, distributors, technology providers and service businesses with a dedicated platform to launch new products to market, demonstrate innovations, strengthen customer relationships and generate new business.

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