Apollo Tyres Powering Up the ‘Brand Strength’ Rankings for 2026
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A brand strength rise for Apollo drivers
Apollo Tyres has climbed from 13th to 6th place in the 2026 Brand Strength Index rankings, driven by global marketing initiatives, sports sponsorships and continued investment in innovation.
Apollo Tyres has achieved a marked increase in ‘Brand Strength’ in India, its domestic market, following new independent analysis by Brand Finance of the world’s strongest and most valuable tyre brands.
Brand Finance, a brand consultancy that conducts the only brand analysis specific to the global tyre market, evaluates Brand Strength in a process compliant with ISO 20671. The research considers a wide range of factors, including marketing investment, stakeholder equity and their impact on business performance.
The data is derived from Brand Finance’s proprietary market research programme and publicly available sources. Brands are assessed primarily within their leading territories, with market-specific scores contributing to an overall analysis.
Apollo Tyres’ improved performance in Brand Strength, making it the fastest climber in the rankings, has been achieved through sports sponsorship campaigns that are being activated globally, alongside significant investment in product innovation, customer engagement, new distribution networks and strategic marketing initiatives.
In fact, Apollo Tyres has risen from 13th last year to 6th in 2026 in the Brand Strength Index for global tyre brands, with Brand Finance identifying an increase in general consumer awareness of the Apollo Tyres brand, with ‘familiarity’ increasing by 15 per cent, and ‘understanding’ by 26.4 per cent.
Each brand in the study is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. For 2026, Apollo Tyres has achieved a score of 80.59, versus 66.63 last year.
Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd says, “The new Brand Strength rankings provide important independent validation of our global marketing efforts. Whether through new products, enhanced services or improved accessibility, our focus remains on delivering value to customers while further strengthening the Apollo Tyres brand in markets around the world.”
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