Alliance to sponsor ETPC 2025 in 70th trading year

The ETPC tractor pulling Championship
Leading agricultural and off-road tyre manufacturer has announced it will be the main sponsor of the 2025 European Tractor Pulling Championship (ETPC) which will take place in Ecclestone in Merseyside UK.
The partnership underlines a milestone year for Alliance who are celebrating their 70th year of trading along with over one million Agri Star II tyres sold worldwide. The vent attracts a varying audience of agricultural professionals, motorsport fans, engineers, and families, making it a highlight of the rural and motorsport calendar.
Alliance’s sponsorship reflects its core values of strength, resilience, and reliability which define both the sport of tractor pulling and the agricultural professionals who rely on Alliance tyres every day. Ole Baek, VP – Head of Sales, North & West Europe at Y-ATG states “We are thrilled to support the ETPC and to connect with the farming community at such an iconic event,” said Olly Harrison, farmer and UK ambassador for Alliance, actively supports the event by joining on-site and cheering on participants. Known for his enthusiasm and commitment to the sport, Olly described it as “such a great sport,” highlighting the community spirit and excitement surrounding the competition. His involvement underscores Alliance’s dedication to fostering strong connections within the industry and promoting the sport’s positive values.
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