tyre.media BKT extends partnerships with La Liga for three more years
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Europe

BKT extends partnerships with La Liga for three more years

30 July, 2025
2 min. read
The new agreement is officially confirmed

The new agreement is officially confirmed

Indian based Balkrishna Industries Limited (BKT) has announced the renewal of its partnership with La Liga, the Italian league football competition for an additional three seasons until 2028.

This successful partnership commenced during the 2019-2020 season and from the start of the 2025/2026 season BKT will once again be the Official Tyre Partner of La Liga in Europe and LATAM in Latin American football.

We have chosen to concentrate our presence in Europe and Latin America. Two fundamental markets for BKT where football speaks a universal language and is a powerful vehicle for connecting with people. Our goal is to turn visibility into tangible value through initiatives that engage fans directly and create connections with local communities.

Lucia Salmaso, Managing Director of BKT Europe

Jorge de la Vega, Executive Director of La Liga adds, “For La Liga it is a great source of satisfaction to renew our alliance with BKT, a strategic partner that shares our values and global vision. This well-established collaboration is a testament to our mutual commitment to continue creating value, driving innovation, and connecting with millions of fans around the world in the years to come”.

The new agreement will provide BKT with field-side visibility through virtualized LED and 3D carpets - digital spaces that can be seen during away matches of top Spanish clubs like Real Madrid, FC Barcelona, and Atlético Madrid - in addition to opportunities to develop fan-oriented initiatives such as contests and brand activations.

Moreover, there will be CSR projects in cooperation with LALIGA, maintaining and strengthening the ongoing commitment and partnership between the two organizations.

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