Prinx enter European OTR Market
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Thomas Wohlgemuth, Managing Director Europe Prinx
Chinese based tyre producer Prinx Chengshan recently exhibited at the Autopromotec 2025 Show in Bologna, Italy with the primary objective of launching the company’s very first Off-The-Road (OTR) tire specifically designed for European roads.
The Prinx ELD 12 initially in size 29.5R25 has been engineered and designed for heavy duty applications in the construction and mining sectors and is the result of intensive research, advanced manufacturing and a clear market-driven strategy and built to the highest environmental and technological standards. At Prinx’s new production facility in Rongcheng, Shandong.
This new manufacturing complex has been established to ‘fill the gap’ in domestically produced high standard engineering tyres with an investment of Euros 137 Million and will achieve an annual capacity of 84,000 high performance radial tyres, and 10,000 giant engineering radial tyres.
The introduction of the ELD 12 also represents the beginning of Prinx’s long-term commitment to this highly specialised and competitive market as part of a broader strategy to align with emerging markets and high-end categories. With the company’s OTR products being available through selective partnerships with leading European distributors to ensure a strong focus on service, technical expertise and long-term value.
We aim to establish long-term partnerships with the right type of tyre companies who share our expanding values and vision for the future.
Adrian Costache, European Sales Director
Prinx ELD 12
Prinx is already preparing for the next phase of its OTR product expansion which in the long term will eventually include Giant OTR tyres covering 49, 57 and 63 inch, sizes to target some of the most demanding applications in mining, construction and material handling. In their quest to become a recognised player in Europe’s OTR segment.
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