Dr Piotr Zielak Promoted Within PRINX Structures In Europe

Dr Piotr Zielak assumed the position of Sales Director Europe PCR as of April 1, expanding the scope of his responsibilities within the European structures of Prinx Chengshan. This is an important step both in his career and in the development of the passenger car tyre segment of the group on the European market.

Prinx Chengshan is a global tyre manufacturer founded in 1976, currently present in more than 175 countries. The company offers a wide portfolio of products for passenger cars, SUVs, light commercial vehicles and trucks, developing brands such as PRINX, Austone, Fortune and Chengshan.

The group is dynamically developing its presence in Europe, investing in technology, quality and the development of strong sales structures. The PRINX brand is positioned as a premium product, offering high technological parameters and quality competing with leading manufacturers on the market.

Our goal is to further develop sales and strengthen the position of PRINX brands in Europe. We see great potential in the passenger car tyre segment and want to effectively utilise it.

Dr Piotr Zielak

New Role – Responsibility For All Passenger Car Brands

In his new position, Dr Piotr Zielak is responsible for the sales of all passenger car tyre (PCR) brands in Europe. This means managing the full product portfolio, including brands such as PRINX, Austone and Fortune, which cover different market segments – from budget to aspiring to premium class.

This is a significant expansion of his previous responsibilities. Since May 2022, Dr Piotr Zielak has been responsible for the development and introduction of the flagship PRINX brand to the European market. The project aimed to build a strong position of the brand in the segment of tyres with higher technological and quality parameters.

Experience And Competencies In The Tyre Industry

Dr Piotr Zielak is one of the most experienced managers in the tyre industry in Europe. In the past, he was associated for many years with Continental, where he held the position of Managing Director of Continental Opony Polska, being responsible for the company’s operations in Poland as well as in many Central and Eastern European markets. Within the company’s structures, he was also responsible for passenger car tyres on the Polish market, which allowed him to gain in-depth knowledge of the local market and the PCR segment.

After finishing his work in the corporation, Dr Piotr Zielak decided to develop his own consulting business, focusing on projects for companies from the tyre and automotive industries. During this time, he implemented sales strategies, supported product introductions to the market and advised large business entities operating in Europe.

Dr Piotr Zielak holds a PhD in economics, which distinguishes him among many industry managers and allows him to combine practical experience with analytical knowledge. Thanks to this, he effectively interprets market changes such as increasing competition, changes in driver preferences or the dynamic development of the all-season and electric tyre segments.

His experience includes, among others:

• many years of sales management in the tyre industry,
• introducing new brands to the European market,
• building strategies for budget and premium segments,
• consulting for automotive and tyre companies,
• analysing trends and changes on the global tyre market.

Strategic Importance Of The Promotion For The Tyre Market

The promotion of Dr Piotr Zielak is part of the dynamic development of Prinx Chengshan’s activities in Europe.

The new role means a greater emphasis on the integration of sales activities and further expansion of passenger car brands on European markets. Thanks to his experience and knowledge of the industry, Dr Piotr Zielak will be responsible for developing the sales strategy and strengthening the company’s position in an increasingly competitive environment.

The promotion of Dr Piotr Zielak confirms the growing importance of the European market for tyre manufacturers and shows how important a role is played by experienced leaders with an established position in the industry.