THE TYRE COLOGNE/Autopromotec pact ensure tyre show continuity

Therefore, Autpromotec will be staged between the 21st and 24th May this year at BolgnFiere in Italy whilst the next The Tire Cologne show will be held from the 9th to 11th June 2026 at Koelnmesse.

So this important liaison between the shows ensures the industry important themes including sustainability, digitalization and electromobility continue to play an ever increasing role within the global tyre industry and will be featured on an annual basis.

The clear division into even and odd years creates synergies, strengthens international networking and enables us to address key industry topics in a targeted manner.

Christoph Werner, Senior Vice President for Trade Fair Management

We strongly believe this renewed partnership will allow our sector to optimize participation in both trade fairs. While targeting almost the same audience in the tyre sector, the complementarity of the two exhibitions remains fundamental and we intend to enhance this.

Whilst Renzo Servade, Autopromotec CEO

THE TIRE COLOGNE: Koelnmesse – industry trade fairs for the mobility segment: Koelnmesse stages INTERMOT, THE TIRE COLOGNE and polisMOBILITY, three major international trade fairs in the mobility segment, hosted at its trade fairgrounds in Cologne/Germany. Alongside tires and wheels, THE TIRE COLOGNE focuses on equipment for motor vehicle servicing and tire fitting centres and presents a comprehensive range of products and services for tire retreading and the recycling and disposal of old tires. 

THE TIRE COLOGNE

The event appeals to a large number of industry-relevant target groups, including manufacturers, service providers, wholesalers, specialist retailers with workshops, online retailers, independent workshops, fleet managers and car dealerships.

AUTOPROMOTEC: Autopromotec is an international exhibition for automotive equipment and aftermarket products that takes place every two years at the Bologna Exhibition Centre. Founded in 1965, the event is organised by Promotec, a services company owned by AIRP – Associazione Italiana Ricost Ricostruttori Pneumatici (Italian Tyre Retreaders Association) and AICA – Associazione Italiana Costruttori Autoattrezzature (Italian Automotive Equipment Manufacturers Association). 

Autopromotec

The event features a unique combination of specialisation, professionalism and quality that makes it a true meeting place for manufacturers and users. The trade show – which includes over 580 product categories covering all sub-sectors of the aftermarket – takes the form of a selection of specialised fairs, where visitors can easily plan personalised itineraries based on their professional interests. 

Through intensive promotional activities supported both at an institutional level and by trade associations, Autopromotec has already taken place 29 times as it continues to grow and expand its international reach.