S. José Pneus celebrates six decades of success with Prinx Chengshan

Prinx Europe team together with S. José Pneus at the Truck Grand Prix Jarama 2025
Spanish based S. José Pneus has recently celebrated its 60th anniversary, marking six decades of commitment to quality, service, and innovation in the tyre distribution sector.
This milestone event brought together partners, customers, and industry representatives to honour the company’s legacy and strategic vision for the future.
A key highlight of the celebration was the presence of Prinx Chengshan, a global tyre manufacturer and long-standing partner of S. José Pneus. As the producer of the Fortune Tires brand, Prinx Chengshan reaffirmed its strategic commitment to the Iberian market and its continued collaboration with S. José Pneus.
Founded in 1976, Prinx Chengshan has established itself as a globally recognized manufacturer of high-quality, safe, and technologically advanced tyre solutions. Its Fortune brand is now distributed in over 130 countries and is accelerating its expansion across the Iberian Peninsula.
Matteo Elisei, Area Sales Manager at Prinx Europe, said: “S. José Pneus is not just a distributor but a trusted partner whose professionalism, values, and long-term vision closely align with ours. We firmly believe in their ability to build brand value, strengthen customer relationships, and develop sustainable long-term projects in the region.”

Fortune Tires racing truck 2025 with Miguel Melo (S. José Pneus) and Ari Saleh (Marketing Manager, Prinx Europe)
As one of the four core brands within the Prinx Chengshan portfolio, Fortune Tires offers a comprehensive range of products for passenger cars, SUVs, light commercial vehicles, trucks, and buses. The brand combines performance, durability, and continuous technological development to meet the evolving demands of the Iberian market.
For S. José Pneus, the anniversary represents both a celebration of its heritage and a reaffirmation of its forward-looking strategy. Over the past six decades, the company has built a strong reputation for reliability, customer focus, and long-term market development.
As S. José Pneus enters its next chapter, the company remains focused on strengthening strategic partnerships, expanding its product portfolio, and delivering continued excellence across the Iberian Peninsula.
The collaboration with Prinx Chengshan and the development of the Fortune Tires brand will play a key role in shaping this future-built on innovation, sustainability, and shared success.
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