Dunlop become tyre partner for Playstation Gran Turismo 7

Dunlop becomes tyre partner of the Gran Turismo World Series
Dunlop has confirmed a new partnership with the Gran Turismo franchise, becoming the official tyre partner for Gran Turismo 7 on PlayStation 4, PlayStation 5 and the Gran Turismo World Series.
This long-running driving simulator developed by Polyphony Digital has sold more than 90-million copies since its debut in 1997 and is regarded as a benchmark in racing games for its graphics and realistic driving physics.
The partnership is part of Dunlop’s parent company, Sumitomo Rubber Industries (SRI), continued momentum to consolidate the brand worldwide. With SRI recently acquiring the rights to operate the Dunlop tyre business on a global basis and strengthening its international presence.
Gran Turismo Series producer Kazunori Yamauchi says, “We are very excited to welcome Dunlop to the Gran Turismo family. As a company with a significant legacy in automotive and motorsport history, Dunlop continues to demonstrate innovation and competitiveness in the industry therefore we look forward to a productive collaboration to engage a new generation of enthusiasts with racing and Dunlop tyres through the Gran Turismo World Series and franchise.”
From the second round of the 2025 Gran Turismo World Series in Berlin, Dunlop will serve as the official tyre supplier with the company’s branding also appearing in Gran Turismo 7 through a future update. Which will include a dedicated Dunlop section in the game’s Brand Central-museum, trackside advertising and high-performance tyre options in the Tuning Shop plus a Dunlop-themed time trial event is also planned.
Lubin Ozoux, CEO of Dunlop Tyres SA adds, “We are thrilled at the Dunlop brand developments at our parent group level. Dunlop’s history and DNA is woven into racing, and this exciting partnership brings a spirit of performance and innovation to the virtual racetrack, inspiring the next generation of drivers and motorsport enthusiasts. Seeing our tyres in action virtually is the next step in engaging with global customers.”
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