PROMETEON TYRE GROUP

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Company description
Prometeon Tyre Group is the only tyre manufacturer fully focused on the industrial (transport of goods and people), agricultural and OTR sectors. Its multi-brand package includes leading brands such as PROMETEON, PIRELLI, FORMULA, PHAROS, SESTANTE and ANTEO.
The Group operates 4 production sites (2 in Brazil, 1 in Egypt and 1 in Turkey) and 4 Research & Development centres (Italy, Brazil, Turkey and Egypt). More than 7,500 people of nearly 40 nationalities work within the Group, present across all 5 continents.
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Frequently asked questions
Is Prometeon the same as Pirelli?
Prometeon and Pirelli are currently two separate companies, although Prometeon originates from Pirelli's commercial tyre division. From a customer perspective, the most important point is that Prometeon tyres are compatible with the vehicles and axles where the corresponding Pirelli tyres were previously used. The main change is the brand name - products that were formerly offered under the Pirelli brand are now developed and supplied by Prometeon.
What are the main sectors in which Prometeon operates?
Prometeon specializes in the production of tyres for commercial vehicles, including trucks, city buses, coaches and construction vehicles, as well as tyres for special applications, including racing tyres.
What fleet solutions does Prometeon offer?
Prometeon reduces total cost of ownership (TCO) for fleets by combining advanced low rolling resistance tyres, digital monitoring tools (such as Pro Check) as well as retreading and casing management solutions (Pro Retread). This enables maximum fuel efficiency, continuous tyre condition monitoring, significantly extended tyre lifespan and reduced cost per kilometer.
What makes Prometeon superior to budget Chinese tyre brands?
Prometeon outperforms budget Chinese brands by delivering a significantly lower Total Cost of Ownership (TCO) through higher mileage and noticeable fuel savings. Unlike low-cost alternatives, its tyres feature durable casings engineered for safe, multiple regrooving and retreading cycles. Backed by a technological heritage originating from Pirelli, Prometeon ensures premium safety standards along with digital and fleet service support.
Why should Prometeon be considered a premium player among all the new tyre brands entering the market?
In today's commercial tyre market, the term “premium” is heavily overused by new Asian brands, creating little more than marketing noise. In stark contrast, Prometeon is not an anonymous importer, but a proven partner delivering original equipment (OE) tyres to leading truck manufacturers - the ultimate seal of quality and trust in the industry.
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